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Business and Management

4. Marketing

In this unit you will explore the following:

  • Introduction to marketing
  • Marketing planning
  • Market research
  • The seven Ps of the marketing mix
  • Sales forecasting (HL only)
  • International marketing (Hl only)
6 subtopics30 teaching hours (SL)2 HL only
4.1
Introduction to marketing

Market orientation versus product orientation

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Notes
Flashcards
4.2
Marketing planning

The role of marketing planning

4.3
Sales forecasting (HL only)

The benefits and limitations of sales forecasting

4.4
Market research

Why and how organizations carry out market research

4.5
The seven Ps of the marketing mix

Product

4.6
International marketing (HL only)

The opportunities and threats posed by entering and operating internationally


3. Finance and accounts5. Operations management