Business and Management EE topic ideas + examples

Are you having trouble choosing a topic for your Business and Management extended essay? Clastify comes to the rescue! Keep reading for our propositions of possible subjects for your essay along with examples that you can refer to in your writing process. 

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Marketing & brand strategy

Growth strategies

Operations and quality management

Sustainability & circular economy

Business and Management EE ideas 
 

1. Amazon's market strategies: Through this topic, you could explore how Amazon's market strategies contributed to growing its e-commerce business internationally. Understanding how the company's strategies contribute to its international growth is essential for assessing its effectiveness in targeting the right audience and delivering relevant content. This research aims to analyze Amazon's market strategy, e-commerce operations, user experience, and overall approach to provide insights into its success.
   
    

2. Zoom's leadership position: In this case, you could analyse how Zoom's business model influenced its market leadership position. The company experienced significant growth during the pandemic. Zoom's freemium business model, offering basic features for free and charging for advanced ones, contributed to its success. This essay examines the impact of Zoom's freemium model on its market leadership position considering factors beyond pricing that influenced its rapid growth. 
   
    

3. Vivienne Westwood's sustainability: In this topic, you could research whether this firm's sustainable fashion initiatives provided it with a competitive advantage. The fashion industry is notorious for its environmental damage, with manufacturing processes contributing significantly to carbon emissions and water usage. Vivienne Westwood's sustainable initiatives, implemented since its inception, were analyzed to determine their competitive advantage over other luxury brands, especially in light of recent social media trends highlighting environmental concerns.
    
    

4. Tesla's marketing strategies: This extended essay investigates the effectiveness of Tesla's distinct marketing strategies in promoting its automotive business. This investigation is crucial not only due to Tesla's innovative nature and market leadership in electric vehicles but also because of the novelty of its marketing approach. By analyzing Tesla's mission statement, technological focus, social media presence, product design, and the influence of its CEO, this essay aims to assess the impact of Tesla's marketing strategies on its automotive sales and overall success.
    
    

5. Spotify's innovations: Spotify's growth in the mature music market has slowed down. To counter this, the company diversified into the audio space, particularly focusing on podcasts, through acquisitions. By investing over $600 million in podcasts and aiming to innovate in this sector, Spotify seeks to increase profitability and solidify its position as a leader in streaming audio. This paper aims to assess the effectiveness of Spotify's podcast innovation as a growth strategy in enhancing its profitability.
   
    

6. Disney's digital presence: The Walt Disney Company expanded its reach with the launch of Disney+. The COVID-19 pandemic accelerated consumer digitalization behaviors, prompting Disney to seize the opportunity and enter the Subscription Video on Demand market, ultimately reshaping consumer habits and the entertainment landscape. This EE examined how the introduction of Disney+ impacted the company's market growth, particularly in response to the digitalization trend catalyzed by platforms like Netflix, and evaluated whether this launch was effective in advancing the company's digital presence and establishing market dominance. 
    
    

7. Total Quality Management in Louis Vuitton: By deciding on this topic you would explore the management strategy of a leading luxury firm and how it affects its performance. LV has maintained its brand image by emphasizing product longevity and customer satisfaction. While other luxury brands like Chanel, Hermes, and Gucci also prioritize quality management, LV's approach will be examined in detail to understand its role in securing its position as the industry leader. This investigation delved into LV's total quality management practices, focusing on how they have contributed to its success in the luxury goods market.
    

   
    

8. Growth opportunities from YouTube: In this case, you could answer the question of to what extent YouTube helps entrepreneurs build their businesses, based on a chosen creator. This EE investigates how YouTube has contributed to the success of all four Sidemen businesses by providing branding, marketing, and entrepreneurial skills. The research question is significant due to the increasing popularity and continuous growth of both Sidemen and YouTube, shedding light on the impact of social media platforms on business growth and effectiveness. 
    
    

9. Acquisition of Time Warner by AT&T: Through this topic, you would assess the effectiveness of the acquisition as a growth strategy. To answer this question, this student looked at the initial terms of the acquisition, analyzed further balance sheets and income statements of AT&T and Warner Media, and used the stock price as an additional indicator of AT&T’s success. 
    
    

10. Netflix online games: In response to the emergence of competitors such as Disney+ and HBO, the firm introduced strategies such as raising prices or incorporating advertisements and decided to diversify into the gaming industry, introducing 22 original games inspired by iconic shows. This extended essay explored the extent to which Netflix's incorporation of games into its platform has contributed to customer loyalty and acquisition, considering the risks and opportunities associated with venturing into a new industry.
     
     

11. Toyota's diversification strategies: In this analysis, you could focus on how will the diversification help increase business revenues and market share. Being an early pioneer in hybrid vehicle technology, Toyota gained mass success and recognition. The company is planning to heavily invest in researching the sustainable transportation industry, which apart from profitability, can contribute to a greener future. 
     
     

12. The decline in profitability of Jet Airways: India's civil aviation industry is projected to grow. However, not all airlines have been profitable, as seen with the case of Jet Airways, which dominated the Indian aviation market before ceasing operations in 2019. The decline in profitability of Jet Airways is attributed to various factors, including ineffective organizational culture, as evidenced by internal financial operations and corporate structure issues. This extended essay analyzed the extent to which Jet Airways' organizational culture contributed to its decline, shedding light on the complexities of its downfall and its broader impact on stakeholders. 
    
     

13. McDonald's success in the real estate business: By choosing this topic you would compare McDonald's to the fast-food business in the chosen area. Despite being renowned for its fast food, the company's primary business model revolves around real estate, making it the largest restaurant chain by revenue. Their success in real estate is evident from their consistent performance of stock market indices even during economic downturns, showcasing their resilience and strategic advantage over competitors. This essay assessed the extent of McDonald’s success in the real estate sector compared to its traditional fast-food business in the United States, exploring the pivotal role of real estate in its financial performance and market leadership.
     
     

14. Ikea's adoption of the circular economy: Through this topic, you could find out to what extent the company's pursuit of its 2030 goals will allow it to contribute to a more circular economy. Despite IKEA's historical association with the linear economy, its current endeavors reflect a significant shift towards sustainability, evident in its investments, partnerships, and product design strategies aimed at enhancing recyclability and longevity. In this approach IKEA's efforts were evaluated through various business management frameworks, including corporate social responsibility, stakeholder analysis, and SWOT analysis, to assess its progress towards fostering a circular economy and becoming a more sustainable organization.
     
     

15. Merger between PSA and FCA: This essay explored the potential impact of the merger between PSA and FCA on their market shares in China, a critical market for global car companies. Despite the importance of establishing a strong presence in China, both companies have struggled to gain traction, with a combined market share of only 0.5% prior to the merger. However, the Chinese market is rapidly evolving, especially in the electric vehicle sector, where FCA and PSA have lagged compared to competitors like Volkswagen Group and Mercedes-Benz.