The student outlined the topic of their study at the beginning of the essay, clearly stating the aim by introducing the merger between Fiat Chrysler Automobiles (FCA) and Peugeot Société Anonyme (PSA). The research question, "To what extent will the merger between PSA and FCA increase their market shares in China?" is specific and focused, promoting analytical exploration rather than mere description. The essay maintains a concentrated scope, examining relevant factors that impact market share while ensuring the research is manageable within the prescribed limits. The student successfully integrated business management theories, tools, and techniques, utilizing secondary sources to support a high-level academic analysis. Overall, the essay demonstrated a well-structured approach and a comprehensive literature review that enhances the exploration of the chosen topic.
