The student demonstrates a strong application of relevant and appropriate source material to the research question. They effectively reference and incorporate the sources into the essay's body, as seen through frequent footnote referencing. Additionally, the student places their topic into a wider business context by discussing other SaaS uses and competitors in the video conferencing market. They also explain technical and subject-specific terms correctly, showcasing their knowledge and understanding. The tone and register of the essay are consistently analytical and academic, with no use of informal language. Furthermore, the student avoids oversaturating the work with subject-specific jargon, enhancing the clarity of the essay.
