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Engaging with ethnography

Communication, expression and technology

IB Social and cultural anthropology Syllabus

Syllabus concepts to know
  • How have changes in communication and expression impacted globalization?
  • How are social hierarchies expressed and communicated?
  • Does the global spread of media technologies entail cultural homogenization?
  • Is it only older generations that make a clear differentiation between virtual and real?
  • How have youth cultures appropriated media technologies for their own uses?
  • To what extent can language relate to power differentials in gender, class or ethnicity?
  • What role do modern technologies of communication play in political mobilization? This area of inquiry requires a balance between conceptual understandings, which serve as analytical frameworks, and topic-based exploration. One approach to the teaching of this might be to examine classic works on expression and communication that focus on orality, writing and other types of cultural expression and older technologies of communication. These older technologies may then be rethought and re- conceptualized as more recent ethnographic work is introduced, which incorporates research on new technologies and their effects on the complexities of global communication.

Belonging

Movement, time and space

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