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2. Microeconomics
2.4

Critique of the maximizing behaviour of consumers and producers

IB Economics Syllabus

SL & HL
Syllabus concepts to know
Rational consumer choice (HL only)

Assumptions—consumer rationality, utility maximization and perfect information

Behavioural economics—limitations of the assumptions of rational consumer choice

Behavioural economics—limitations of the assumptions of rational consumer choice — Biases—rule of thumb, anchoring and framing, availability

Behavioural economics—limitations of the assumptions of rational consumer choice — Bounded rationality

Behavioural economics—limitations of the assumptions of rational consumer choice — Bounded self-control

Behavioural economics—limitations of the assumptions of rational consumer choice — Bounded selfishness

Behavioural economics—limitations of the assumptions of rational consumer choice — Imperfect information

Behavioural economics in action (HL only)

Choice architecture—default, restricted, and mandated choices

Nudge theory

Business objectives (HL only)

Profit maximization

Alternative business objectives

Alternative business objectives — Corporate social responsibility

Alternative business objectives — Market share

Alternative business objectives — Satisficing

Alternative business objectives — Growth

Study & practice 2.4 Critique of the maximizing behaviour of consumers and producers

30 questions
Practice 2.4 in Question Bank

IB exam-style questions, with mark schemes and explanations, for all papers.

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Read Notes for 2.4

Detailed notes written by examiners, strictly aligned with the syllabus.

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Review 2.4 Flashcards

Active recall practice for key concepts and definitions.

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2.3 Competitive market equilibrium

2.5 Elasticity of demand (includes HL only sub-topics)

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