Click here to explore thousands of examiner marked IA, EE and TOK exemplars!
Are you a Business and Management student looking for tips on excelling in your IB exams? Clastify is here to help! This article will focus on the CUEGIS Essay. Keep reading for tips on how to format and structure your work.
CUEGIS Essay format and structure
CUEGIS Essay is an extended response question waiting for Business and Management students in section C of their Paper 2. It is graded for 20 points which accounts for 10% of their grade. Students are expected to answer it using two of the concepts:
Change involves the ongoing adaptation of business strategies, goals, and processes in response to internal dynamics or external influences. The forces driving change represent the advantages it brings while restraining forces are the reasons for resistance. Due to these opposing forces, businesses need to manage change to stay competitive.
Culture covers the collective attitudes, values, goals, and practices of individuals within a business or country. It shapes the working relationships among internal stakeholders and the ways of interacting with external stakeholders.
Ethics are the moral principles guiding a firm's decision-making and strategies. It relates to what is deemed right or wrong from the perspective of the society. An ethical business applies these moral principles in all interactions with stakeholders.
Globalization refers to the increasing integration and interdependence of world economies, leading to consumers worldwide developing similar habits and tastes. It results from various economic, social, technological, cultural, and political changes. Globalization offers opportunities for business growth but also poses threats to their operations.
Innovation is the process of turning new ideas and research into commercial products and processes. It is crucial for businesses to innovate to keep up with competitive, technologically advanced markets and increasingly sophisticated customers.
Strategy is an action plan that a business uses to achieve its objectives, essentially the long-term plans for the business.
After understanding the key CUEGIS concepts you can proceed to write the essay. Below you will find Clastify's recommended structure, which is based on our extensive experience with the IB assessments. Tailor it to your preferences keeping in mind the assessment criteria.
Introduction
Present the organization under study - its name, type of business, scope of operations, industry, etc.
Define the key terms relevant in the context of the research question.
Introduce the 2 concepts that will be applied in the analysis.
Formulate a thesis statement that will guide your essay.
Briefly describe your approach to answering the research question.
The Body
Divide the body into 2-3 paragraphs describing relevant information about the company in the context of the title, and devoted to the analysis of the separate concepts.
Describe the organization's experience in reference to the essay's topic.
Explain how this event relates to one of the CUEGIS concepts.
Highlight the impact of the experience on stakeholder groups.
In your analysis apply business and management tools and theories.
After having presented the company's past actions, describe how it could address the topic in the future.
Remember to maintain a logical structure: introduce reasoned arguments backed by concrete examples and supported by appropriate justifications.
Ensure that the discussion is balanced, and takes into account different viewpoints (advantages and disadvantages)
For instance: Globalization has allowed IKEA to leverage mass production due to the increasing convergence of habits and tastes worldwide. By focusing on standardization, customization, and functionality, IKEA's "one design suits all" strategy has become more effective, offering suitable products globally. This strategy includes providing products in flat-packed form, which reduces shipping, storage, and assembly costs while enhancing supply chain efficiency. Mass production enables IKEA to maintain low prices and high quality due to economies of scale, further benefiting from globalization.
Impact on stakeholders - examples:
Customers: customers worldwide benefit from lower prices due to economies of scale and mass production. The standardization of products ensures consistent quality and availability across different markets. The flat-packed design makes transportation easier and reduces shipping costs.
Employees: IKEA’s global expansion can create job opportunities in different regions, from manufacturing to retail. The company’s focus on efficiency and innovation can also foster a dynamic working environment.
Shareholders: shareholders benefit from IKEA’s global strategy through increased market share, revenue growth, and enhanced profitability due to economies of scale and efficient supply chain management.
Suppliers: suppliers can gain from long-term contracts with a global company like IKEA, which can provide stable demand for their products and opportunities for growth.
Conclusion
Summarize your analysis, highlighting the key aspects:
Address the company's two different stakeholder groups (conflict or agreement)
Present the end result.
Evaluate the thesis stated in the introduction.
Did the firm experience a success or a failure?
We are hoping that you found this guide useful and that you are now ready to ace your Business and Management Paper! For more guidance related to IB topics, see the remaining publications on our blog. Also, if you are looking for examples of IB coursework you must check out the great variety of Clastify's exemplars.
Are you a Business and Management student looking for tips on excelling in your IB exams? Clastify is here to help! This article will focus on the CUEGIS Essay. Keep reading for tips on how to format and structure your work.
CUEGIS Essay format and structure
CUEGIS Essay is an extended response question waiting for Business and Management students in section C of their Paper 2. It is graded for 20 points which accounts for 10% of their grade. Students are expected to answer it using two of the concepts:
Change involves the ongoing adaptation of business strategies, goals, and processes in response to internal dynamics or external influences. The forces driving change represent the advantages it brings while restraining forces are the reasons for resistance. Due to these opposing forces, businesses need to manage change to stay competitive.
Culture covers the collective attitudes, values, goals, and practices of individuals within a business or country. It shapes the working relationships among internal stakeholders and the ways of interacting with external stakeholders.
Ethics are the moral principles guiding a firm's decision-making and strategies. It relates to what is deemed right or wrong from the perspective of the society. An ethical business applies these moral principles in all interactions with stakeholders.
Globalization refers to the increasing integration and interdependence of world economies, leading to consumers worldwide developing similar habits and tastes. It results from various economic, social, technological, cultural, and political changes. Globalization offers opportunities for business growth but also poses threats to their operations.
Innovation is the process of turning new ideas and research into commercial products and processes. It is crucial for businesses to innovate to keep up with competitive, technologically advanced markets and increasingly sophisticated customers.
Strategy is an action plan that a business uses to achieve its objectives, essentially the long-term plans for the business.
After understanding the key CUEGIS concepts you can proceed to write the essay. Below you will find Clastify's recommended structure, which is based on our extensive experience with the IB assessments. Tailor it to your preferences keeping in mind the assessment criteria.
Introduction
Present the organization under study - its name, type of business, scope of operations, industry, etc.
Define the key terms relevant in the context of the research question.
Introduce the 2 concepts that will be applied in the analysis.
Formulate a thesis statement that will guide your essay.
Briefly describe your approach to answering the research question.
The Body
Divide the body into 2-3 paragraphs describing relevant information about the company in the context of the title, and devoted to the analysis of the separate concepts.
Describe the organization's experience in reference to the essay's topic.
Explain how this event relates to one of the CUEGIS concepts.
Highlight the impact of the experience on stakeholder groups.
In your analysis apply business and management tools and theories.
After having presented the company's past actions, describe how it could address the topic in the future.
Remember to maintain a logical structure: introduce reasoned arguments backed by concrete examples and supported by appropriate justifications.
Ensure that the discussion is balanced, and takes into account different viewpoints (advantages and disadvantages)
For instance: Globalization has allowed IKEA to leverage mass production due to the increasing convergence of habits and tastes worldwide. By focusing on standardization, customization, and functionality, IKEA's "one design suits all" strategy has become more effective, offering suitable products globally. This strategy includes providing products in flat-packed form, which reduces shipping, storage, and assembly costs while enhancing supply chain efficiency. Mass production enables IKEA to maintain low prices and high quality due to economies of scale, further benefiting from globalization.
Impact on stakeholders - examples:
Customers: customers worldwide benefit from lower prices due to economies of scale and mass production. The standardization of products ensures consistent quality and availability across different markets. The flat-packed design makes transportation easier and reduces shipping costs.
Employees: IKEA’s global expansion can create job opportunities in different regions, from manufacturing to retail. The company’s focus on efficiency and innovation can also foster a dynamic working environment.
Shareholders: shareholders benefit from IKEA’s global strategy through increased market share, revenue growth, and enhanced profitability due to economies of scale and efficient supply chain management.
Suppliers: suppliers can gain from long-term contracts with a global company like IKEA, which can provide stable demand for their products and opportunities for growth.
Conclusion
Summarize your analysis, highlighting the key aspects:
Address the company's two different stakeholder groups (conflict or agreement)
Present the end result.
Evaluate the thesis stated in the introduction.
Did the firm experience a success or a failure?
We are hoping that you found this guide useful and that you are now ready to ace your Business and Management Paper! For more guidance related to IB topics, see the remaining publications on our blog. Also, if you are looking for examples of IB coursework you must check out the great variety of Clastify's exemplars.
The Fast Track To Your
Best IB Coursework & College Essays
All content on this website has been developed independently from and is not endorsed by the International Baccalaureate Organization. International Baccalaureate and IB are registered trademarks owned by the International Baccalaureate Organization.