Luma Ceramics is a small manufacturer of handmade tiles. Its owners are deciding whether to keep production in their current workshop or move to a larger unit closer to a motorway.
Define the term location.
ReLoop Furniture manufactures desks from reclaimed timber. Its current city-centre workshop has high rent and poor access for delivery vehicles. A local authority has offered ReLoop a unit in an industrial park with lower rent and better road links.
Outline two pull factors that may attract ReLoop Furniture to the industrial park.
MedLoom produces specialist medical uniforms for hospitals. It is considering opening a new production site in a region with many unemployed workers but few people experienced in technical stitching or quality inspection.
Explain one labour factor that may influence MedLoom’s choice of location.
SolarSip manufactures reusable water bottles. It is choosing between a coastal town that offers a tax reduction for manufacturers and an inland city with stricter environmental regulations but a larger skilled workforce.
Outline two government or legal factors that may affect SolarSip’s location decision.
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BookNest is an online retailer of children’s books. To reduce costs, it is considering outsourcing all deliveries to a national courier company instead of using its own delivery drivers.
Explain two possible disadvantages to BookNest of outsourcing its deliveries.
NovaWear is a fashion business that moved production overseas five years ago. Overseas wages have increased, transport costs have become less predictable, and some customers now prefer clothing made in NovaWear’s home country.
Explain two reasons why NovaWear may decide to reshore production.
Rina Foods (RF) is a small bakery that supplies cafés in the capital city. RF is considering relocating production from its current site in City A to Northport, a town 60 km away. The owner expects the same output at either location.
Location cost item | City A (USD) | Northport (USD) |
|---|---|---|
Annual rent | 96000 | 68000 |
Average wage per hour (USD/h) | 18 | 15 |
Annual labour hours required (h) | 12000 | 12000 |
Annual transport costs to cafés | 42000 | 71000 |
One-off relocation cost in first year | 0 | 24000 |
Calculate RF's first-year total location-related cost at each site and the cost difference. Show all your working.
Comment on whether RF should relocate to Northport, using your answer to part (a) and the stimulus.
Solis Components (SC) produces parts for solar panels. SC's current site is becoming expensive because of high rent and local taxes. A nearby enterprise zone is offering financial incentives to attract manufacturers.
Annual or first-year cost item | Current site (USD) | Enterprise zone site (USD) |
|---|---|---|
Energy costs | 52000 | 41000 |
Rent | 88000 | 54000 |
Local business tax | 30000 | 12000 |
Transport of materials from suppliers | 24000 | 37000 |
Transport of finished parts to customers | 36000 | 63000 |
Training cost in first year only | 0 | 18000 |
Government grant in first year only | 0 | 25000 |
Calculate SC's first-year net location-related cost at each site. Show all your working.
Outline one push factor and one pull factor affecting SC's location decision.
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Luna Cosmetics (LC) packages its skincare products in-house. LC is considering subcontracting packaging to a local specialist supplier so that LC can focus on product development. Monthly demand is 12000 units.
| Monthly cost item | In-house packaging | Local subcontractor |
|---|---|---|
| Packaging labour | 2 employees x 160 hours x USD 14 per hour | Included in fee |
| Supervisor cost allocated to packaging | USD 900 | USD 0 |
| Packaging materials | USD 0.35 per unit | Included in fee |
| Rent and equipment for packaging area | USD 1800 | USD 0 |
| Subcontractor fee | USD 0 | USD 0.78 per unit |
| Transport to and from subcontractor | USD 0 | USD 450 |
| LC quality inspection cost | USD 0 | USD 600 |
Monthly cost item | In-house packaging (USD/month) | Local subcontractor (USD/month) |
|---|---|---|
Monthly demand | 12,000 units | 12,000 units |
Packaging labour | 2 employees × 160 hours × USD 14/hour | Included in fee |
Supervisor cost allocated to packaging | USD 900 | USD 0 |
Packaging materials | USD 0.35 per unit | Included in fee |
Rent and equipment for packaging area | USD 1800 | USD 0 |
Subcontractor fee | USD 0 | USD 0.78 per unit |
Transport to and from subcontractor | USD 0 | USD 450 |
LC quality inspection cost | USD 0 | USD 600 |
Calculate the monthly cost of in-house packaging and subcontracted packaging. Show all your working.
Comment on whether LC should subcontract packaging to the local supplier.
EcoPack (EP) manufactures cardboard packaging for online retailers. EP is choosing between two new production locations: Lakeside and Metrovale. EP uses a weighted factor scoring method. Each factor is scored out of 5, where 5 is the best score.
Location factor | Weight | Lakeside score (/5) | Metrovale score (/5) |
|---|---|---|---|
Availability of skilled labour | 30 | 4 | 3 |
Rent and land costs | 20 | 2 | 5 |
Proximity to paper suppliers | 25 | 5 | 3 |
Access to online retail customers | 15 | 3 | 4 |
Local government support | 10 | 1 | 5 |
Calculate the total weighted score for each location. Show all your working.
Comment on which location EP should choose, using your answer to part (a).
Arlo Furniture (AF) makes wooden chairs for restaurants. AF's current urban workshop has high rent, and the owner is considering moving to a rural site. AF expects demand for 3800 chairs next year.
| Item | Urban workshop | Rural site |
|---|---|---|
| Wage per hour | USD 22 | USD 16 |
| Working hours per employee per day | 7.5 | 7.5 |
| Chairs produced per employee per day | 3.0 | 2.2 |
| Annual rent | USD 78000 | USD 44000 |
| Delivery cost per chair | USD 5 | USD 13 |
Item | Urban workshop | Rural site |
|---|---|---|
Expected demand next year (chairs) | 3800 | 3800 |
Wage per hour (USD) | 22 | 16 |
Working hours per employee per day (hours) | 7.5 | 7.5 |
Chairs produced per employee per day (chairs) | 3.0 | 2.2 |
Annual rent (USD) | 78000 | 44000 |
Delivery cost per chair (USD) | 5 | 13 |
Calculate the total annual cost of producing and delivering 3800 chairs at each location. Show all your working.
Comment on whether AF should relocate to the rural site, using the data.
AlpineTrail Bikes assembles premium electric bicycles in its home country. A potential overseas location offers lower wage rates and a government grant. However, shipping finished bicycles back to AlpineTrail’s main market would take several weeks, and customers associate the brand with reliable local production.
Analyse whether offshoring assembly would be beneficial for AlpineTrail Bikes.
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SafePay is a financial technology business that provides a mobile payment app. It currently outsources customer support to a specialist call-centre provider. Following complaints about slow responses and concerns about customer data, SafePay is considering bringing customer support back in-house.
Analyse whether insourcing customer support would be appropriate for SafePay.
TechGear (TG) assembles wearable fitness devices in its home country. TG is considering offshoring assembly to Country X using a foreign supplier. Annual output is expected to be 50000 units.
| Cost item | Domestic assembly | Offshore assembly in Country X |
|---|---|---|
| Variable assembly cost | USD 11.40 per unit | 68 XCU per unit |
| Exchange rate | Not applicable | 8 XCU = USD 1 |
| Shipping to TG's main market | Included | USD 1.10 per unit |
| Import tariff | Not applicable | 6% of supplier price in USD |
| Annual fixed overhead or inspection cost | USD 180000 | USD 35000 |
| One-off reorganization cost in first year | USD 0 | USD 60000 |
Cost item | Domestic assembly (USD) | Offshore assembly (XCU/USD) |
|---|---|---|
Annual output | 50000 units | 50000 units |
Variable assembly cost / supplier price | USD 11.40 per unit | 68 XCU per unit |
Exchange rate | Not applicable | 8 XCU = USD 1 |
Shipping to TG's main market | Included | USD 1.10 per unit |
Import tariff | Not applicable | 6% of supplier price in USD |
Annual fixed overhead or inspection cost | USD 180000 | USD 35000 |
One-off reorganization cost in first year | USD 0 | USD 60000 |
Calculate the first-year total cost of domestic assembly and offshore assembly. Show all your working.
Comment on whether TG should offshore assembly to Country X.
MedPrint (MP) produces 3D-printed medical device casings. MP currently uses an overseas subcontractor, but managers are considering insourcing production to improve confidentiality and quality control. MP needs 18000 acceptable casings next year. Defective casings cannot be sold but still incur production costs.
| Cost item | Overseas subcontractor | Insourced production |
|---|---|---|
| Cost per casing produced | USD 9.20 | Materials: USD 5.10 per casing produced |
| Shipping per casing produced | USD 0.80 | USD 0 |
| Expected defect rate | 4.0% | 1.5% |
| Annual supplier audit or machinery lease | USD 12000 audit | USD 70000 machinery lease |
| Annual labour cost | Included | USD 62000 |
| First-year training cost | USD 0 | USD 9000 |
Cost item | Overseas subcontractor | Insourced production |
|---|---|---|
Acceptable casings needed next year | 18,000 | 18,000 |
Cost per casing produced | USD 9.20 per casing | Materials: USD 5.10 per casing |
Shipping per casing produced | USD 0.80 | USD 0 |
Expected defect rate | 4.0% | 1.5% |
Annual supplier audit / machinery lease | USD 12,000 audit | USD 70,000 machinery lease |
Annual labour cost | Included | USD 62,000 |
First-year training cost | USD 0 | USD 9,000 |
Calculate the first-year total cost per acceptable casing for the overseas subcontractor and for insourced production. Show all your working.
Comment on whether MP should insource production.
GreenBite Foods (GBF) is a private limited company that produces frozen plant-based ready meals for supermarkets. GBF currently produces in a rented kitchen close to the capital city, where most of its supermarket customers have their head offices. The current site has high rent, limited freezer space and traffic congestion that delays deliveries. However, most of GBF’s experienced production employees live nearby and the business has good relationships with local ingredient suppliers.
A regional authority has offered GBF a long-term lease in a new food production park 150 km away. The site has lower rent, reliable electricity, larger cold-storage facilities and direct access to a motorway. The authority will provide a grant if GBF creates jobs in the region. However, the regional labour pool has little experience in vegan food production, and some current employees have said they would not relocate. GBF’s directors want to increase production capacity while maintaining product quality and its ethical reputation.
Evaluate whether GBF should relocate production to the regional food production park.
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NordForm Lighting (NFL) designs and manufactures premium desk lamps for online customers and boutique retailers. The lamp bases are currently produced in-house in NFL’s factory using ageing metal-cutting equipment. Breakdowns have increased and managers are spending more time on production problems than on product design and marketing.
A specialist subcontractor located in the same country has offered to produce the lamp bases for NFL. The subcontractor has modern equipment and could increase or reduce output quickly depending on NFL’s orders. Outsourcing this stage of production would allow NFL to avoid buying new machinery and to focus on design. However, the lamp base is an important part of the product’s appearance and durability. NFL’s brand is based on high quality and responsible working conditions. Some production employees are worried that their jobs will be lost if subcontracting is approved.
Discuss whether NFL should subcontract production of its lamp bases to the specialist supplier.
NordicWear (NW) is a clothing brand that offshored production of winter jackets to a European supplier five years ago. NW is considering reshoring production to its home country using a more automated factory. Expected demand next year is 80000 jackets.
Cost or operating item | Continued offshoring | Reshoring to home country |
|---|---|---|
Production cost per jacket | EUR 18 | USD 20 |
Exchange rate | EUR 1 = USD 1.10 | Not applicable |
Shipping, import and distribution cost per jacket | USD 5.00 | USD 2.50 |
Annual coordination or fixed factory cost | USD 95,000 | USD 720,000 |
One-off relocation and start-up cost in first year | USD 0 | USD 160,000 |
Average lead time | 8 weeks | 2 weeks |
Calculate NW's first-year total cost for continued offshoring and for reshoring at an output of 80000 jackets. Show all your working.
Calculate the annual output at which the ongoing cost of reshoring, excluding the one-off relocation and start-up cost, would equal the cost of continued offshoring.
Comment on whether NW should reshore production.
FreshBox Foods (FBF) prepares chilled meal kits for supermarkets. FBF currently produces in a city-centre factory close to several large supermarket distribution centres. Demand has increased, but the current site is congested, rent is rising and delivery vehicles are often delayed. FBF is considering relocating production to Northgate Industrial Park, 80 km away. Northgate offers lower rent, more space and a local authority training grant, but it is further from FBF's main customers and most current employees do not want to move.
Table 1 compares the current city-centre location with Northgate Industrial Park.
Metric | City-centre factory | Northgate Industrial Park |
|---|---|---|
Annual rent / £000 | 2,800 | 1,600 |
Annual labour costs / £000 | 5,500 | 5,100 |
Annual delivery costs / £000 | 1,000 | 1,900 |
One-off relocation/training / £000 | 0 | 1,200 |
Training grant / £000 | 0 | 400 |
Max capacity / meal kits/day | 16,000 | 24,000 |
Avg delivery time to supermarket DCs / min | 20 | 60 |
Qualified local labour pool / workers | 260 | 230 |
Current employees willing to relocate / % | n/a | 35 |
Evaluate whether FBF should relocate production to Northgate Industrial Park.
Willow & Bean (WB) is a medium-sized coffee business that roasts beans in-house and sells branded coffee to cafés and independent grocery stores. WB's brand image is based on consistent flavour and ethical sourcing. Its current roasting equipment is operating close to full capacity, and a new roaster would require significant finance. WB is considering subcontracting all roasting to RoastPro, a specialist roasting business located in the same country. WB would continue to buy the raw coffee beans and design the blends, but RoastPro would roast and package the coffee.
Table 1 shows information about continuing in-house roasting and subcontracting to RoastPro.
Measure | In-house roasting | Subcontracting to RoastPro |
|---|---|---|
Annual fixed costs (£/year) | £190,000 | £90,000 |
Variable cost per kg (£/kg) | £2.60 | £2.80 |
Expected annual output (kg/year) | 95,000 | 95,000 |
Investment required for new roasting equipment (£) | £450,000 | £0 |
Defect/complaint rate (%) | 1.2% | 1.0% |
Average delivery lead time (days) | 2 | 4 |
Maximum capacity (kg/year) | 100,000 | 180,000 |
Minimum contract quantity (kg/year) | N/A | 90,000 |
Discuss whether WB should subcontract all coffee roasting to RoastPro.
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PulseStep (PS) produces high-quality smart running insoles that measure pressure and movement. PS designs the product in its home country but offshored final assembly three years ago to a supplier in Country Z. The decision reduced labour costs and helped PS meet rapid international growth. Recently, wages in Country Z have increased, shipping times have become less predictable and several batches have failed PS’s quality tests. PS is also concerned that technical knowledge about its sensors may be shared with competitors.
PS is considering reshoring final assembly to a small automated facility near its home-country research centre. Reshoring would shorten lead times to PS’s main market and make communication between engineers and production employees easier. It may also strengthen PS’s brand image, as many customers value locally made sports technology. However, the move would require significant investment, domestic wage rates are higher and local suppliers of some electronic components are limited. PS’s finance director believes that the cost savings from offshoring may still be important while demand is uncertain.
Recommend whether PS should reshore final assembly to its home country.
PulseSense (PS) designs sensors used in smart watches. Five years ago, PS offshored production to a subcontractor in Country Z to reduce costs. Recently, wages in Country Z have increased, the exchange rate has become less predictable and shipping delays have caused some major customers to complain. PS is now considering reshoring production to its home country and insourcing it in a highly automated production facility. The home-country facility would require a large initial investment but would be close to PS's design team and main customers.
Table 1 compares continuing with the offshore subcontractor in Country Z and reshoring production to PS's home country.
Factor | Offshore (Country Z) | Home-country facility |
|---|---|---|
Expected annual output / sensors | 2,000,000 sensors/year | 2,000,000 sensors/year |
Exchange rate / FX exposure | $ = $; | No FX exposure |
Unit production cost / sensor | $ = $ | $ |
Shipping & insurance / sensor | HC$0.32 | HC$0.07 |
Tariff / duty / sensor | HC$0.18 | HC$0.00 |
Defect rate / returns cost / sensor | 4.0% / HC$0.20 | 1.0% / HC$0.05 |
Total landed cost / sensor | HC$3.70 | HC$3.47 |
Estimated annual operating cost / HC$m | HC$7.40m | HC$6.94m |
Initial investment / start-up cost / HC$ | HC$0.30m paid 5 years ago; sunk | HC$3.0m required now |
Illustrative appraisal horizon / years | 5 years | 5 years |
Average lead time / days | 21 days | 4 days |
Inventory requirement | 6 weeks | 2 weeks |
Customer delivery reliability / % | 80% on time | 97% on time |
Intellectual property risk | High | Low |
Proximity to design team & main customers | Far | Near |
Recommend whether PS should reshore and insource production or continue using the offshore subcontractor in Country Z.
Read the resources and answer the questions that follow.
HarvestHub Modules (HHM) is a social enterprise that designs and manufactures modular kitchens for food banks, community farms and disaster-relief charities. HHM’s mission is to reduce food waste and improve access to hot meals in low-income areas. Its kitchens are made from recycled steel and can be installed in unused community buildings within two days. HHM currently produces in an old inner-city workshop close to several charities, but the site has high rent, poor access for delivery vehicles and limited space for storing bulky steel panels. HHM employs 42 people, including 18 formerly long-term unemployed workers who receive paid technical training.
A recent HHM post about “moving production closer to suppliers to reduce emissions” received 7400 positive reactions, but 31% of comments expressed concern that trainees without cars might lose their jobs.
“Our current site helps us stay close to community partners, but delivery lorries often arrive late because of congestion. The logistics park would improve efficiency, but we must not damage the trust we have built with employees and charities.”
The local authority has offered HHM a three-year rent discount at the logistics park if HHM continues to train disadvantaged workers. A university engineering department near the logistics park has also offered to help HHM redesign the kitchen modules to reduce material waste.
Location factor | Current inner-city workshop | Proposed logistics park site |
|---|---|---|
Annual rent (USD) | 168000 | 120000 |
Average delivery time to partner charities (days) | 3 | 2 |
Distance from main recycled steel supplier (km) | 48 | 12 |
Estimated annual transport emissions (tonnes) | 86 | 62 |
Current employees able to commute (%) | 100% | 64% |
Describe one push factor that may encourage HHM to move away from its current inner-city workshop.
Explain one cost factor and one labour factor that HHM should consider when deciding whether to relocate to the logistics park.
Using all the resources provided and your knowledge of business management tools and theories, recommend a plan of action for HHM’s production location over the next five years.
Read the resources and answer the questions that follow.
CareCycle Textiles (CCT) produces washable medical gowns and bedding for small clinics. CCT’s social purpose is to reduce single-use medical waste and provide stable employment for refugees and people rebuilding their lives after homelessness. CCT currently insources cutting, stitching and final inspection at its home-country factory. Demand has increased quickly after a national hospital charity promoted CCT’s products. CCT has been offered two ways to reorganize production: subcontracting stitching to a local cooperative or offshoring stitching to an overseas supplier. CCT would retain product design and final inspection in-house in both options.
After CCT mentioned possible offshoring in a video, 54% of comments supported “lower prices for clinics”, while 38% criticised “moving work away from vulnerable local employees”.
“Our clinics ask for lower prices and reliable supply, but our social enterprise exists because employment changes lives. If we lose control of quality or working conditions, we lose more than a contract.”
The local subcontractor is worker-owned and can increase capacity gradually, but it requires a two-year agreement. The overseas supplier can meet large orders immediately, but communication is mainly through a sales agent and prices are quoted in a foreign currency.
Factor | Continue current in-house production | Local subcontractor | Overseas supplier |
|---|---|---|---|
Unit production cost (USD/unit) | 18.40 | 17.60 | 13.90 |
Average lead time (days) | 9 | 7 | 28 |
Defect rate from stitching stage (%) | 2.5 | 3.0 | 6.5 |
Minimum order quantity (units) | 500 | 1000 | 5000 |
Verified living-wage certification | Yes | Yes | Not confirmed |
Describe one possible advantage to CCT of subcontracting part of its production.
Explain one advantage and one disadvantage to CCT of offshoring stitching to the overseas supplier.
Using all the resources provided and your knowledge of business management tools and theories, recommend a plan of action for CCT’s production organization over the next five years.
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Read the resources and answer the questions that follow.
BrightBite Farms (BBF) supplies low-cost nutritious snack packs to schools in areas with high child poverty. BBF grows some ingredients in urban hydroponic farms and buys additional dried fruit from fair-trade growers. Three years ago, BBF offshored the packing of snack packs to a certified overseas contractor to reduce costs. Since then, schools have asked for faster delivery and more locally tailored packs for children with allergies. BBF is considering reshoring packing to its home country and insourcing the activity in a new regional facility near its largest group of schools.
A survey on BBF’s school-community page found that 68% of respondents preferred “locally packed food with lower transport emissions”, while 22% stated that “the lowest possible price matters most”.
“We support BBF because it combines nutrition with social impact. However, if packs arrive late or cannot meet allergy requirements, schools will choose another supplier.”
The proposed regional facility is in an area with high unemployment and a technical college offering food-safety training. A government grant would cover 35% of the initial equipment cost if BBF creates at least 25 jobs. BBF’s finance manager is concerned that higher fixed costs could make the organization vulnerable if school budgets are cut.
Factor | Continued overseas contractor | New home-country regional facility |
|---|---|---|
Packing cost per snack pack | USD 0.42 | USD 0.55 |
Average delivery lead time to schools | 21 days | 4 days |
Annual fixed operating cost | USD 0 | USD 210000 |
Forecast annual spoilage/write-off rate | 5.0% | 1.5% |
Ability to adapt packs for local allergies | Low | High |
Estimated transport emissions per year | 118 tonnes | 46 tonnes |
Describe one pull factor attracting BBF to the proposed home-country regional facility.
Explain one benefit and one drawback to BBF of reshoring and insourcing its packing activity.
Using all the resources provided and your knowledge of business management tools and theories, recommend a plan of action for BBF’s packing location and production organization over the next five years.