SwiftPack Ltd (SP) is a small packaging business that prepares online cosmetic orders for several brands. Employees repeatedly pack identical boxes using the same equipment. The operations manager has introduced a timed standard method for packing each box and is considering replacing the hourly wage with a payment per box packed. Some employees say the work is already boring and closely supervised.
Define the term scientific management.
Explain one possible effect on the motivation of SP employees of introducing payment per box packed.
GreenLoom (GL) is a social enterprise that manufactures school uniforms from recycled fabric. GL pays production employees a living wage, provides safe working conditions and organizes weekly team lunches. However, several designers complain that senior managers rarely praise their ideas and have rejected requests to experiment with new sustainable materials.
With reference to GL, outline two levels of Maslow's hierarchy of needs that are shown in the stimulus.
UrbanWheels (UW) is a retailer of electric bicycles. Sales employees currently receive a fixed monthly salary. The owner is considering adding commission because some employees spend little time explaining premium models to customers. UW also wants to maintain its reputation for honest advice.
Describe one benefit and one drawback to UW of using commission as a financial reward for its sales employees.
Shoreline Studios (SS) designs educational games. The founders want programmers, artists and marketing staff to think more about long-term business success rather than only completing their own tasks. SS is considering either profit-related pay or an employee share ownership scheme.
Define the term employee share ownership scheme.
Explain one limitation of using profit-related pay to motivate employees at SS.
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BiteBox (BB) prepares subscription snack boxes. Most packing work is repetitive and output is easy to measure. Managers are considering replacing the current time-rate wage with a piece-rate system because they believe Taylor's scientific management would increase motivation and productivity. Table 1 shows selected data for one packing shift.
System | Number of packers | Paid hours per packer (hours) | Hourly wage (USD/hour) | Boxes packed in one shift (boxes) | Piece rate (USD/box) |
|---|---|---|---|---|---|
Current time-rate | 8 | 7.5 | 12 | 1920 | — |
Proposed piece-rate | 8 | 7.5 | — | 1920 | 0.42 |
Calculate, showing all working, BB's total labour cost for one shift under the current time-rate system and under the proposed piece-rate system.
Comment on one possible effect of introducing the piece-rate system on motivation at BB.
Sunrise Care (SC) operates two residential care homes. Care assistants complained about poor rest facilities and a lack of recognition from supervisors. SC introduced a better break room and a monthly recognition award. Table 2 shows workforce data before and after these changes.
Measure | Before changes | After changes |
|---|---|---|
Scheduled staff-days (days) | 2400 | 2400 |
Absence days (days) | 180 | 96 |
Formal recognition awards (number) | 0 | 12 |
Complaints about supervision (number) | 20 | 8 |
Calculate, showing all working, the percentage point decrease in SC's absenteeism rate after the changes were introduced.
Comment on how Herzberg's motivation-hygiene theory could explain the change in absenteeism at SC.
FreshWrap (FW) manufactures reusable food wraps. Production employees previously repeated the same task all day. FW introduced job rotation between cutting, coating and packing to reduce boredom and improve motivation. Table 4 shows production data for the month before and the month after job rotation.
Period | Total units produced (units) | Defective units (units) | Employee absence days (days) | Production employees (number) |
|---|---|---|---|---|
Month before job rotation | 4500 | 135 | 22 | 30 |
Month after job rotation | 4800 | 72 | 14 | 30 |
Calculate, showing all working, the decrease in FW's defect rate in percentage points after job rotation was introduced.
Comment on whether job rotation appears to have improved motivation at FW.
BrightPath Support (BPS) operates a customer-service call centre for technology companies. BPS provides above-average pay, comfortable chairs and secure contracts. Nevertheless, absenteeism has increased. Call handlers must follow fixed scripts and are not allowed to solve unusual customer problems without approval from a supervisor.
Define the term hygiene factors in Herzberg's motivation-hygiene theory.
Explain one way job enrichment could improve motivation at BPS according to Herzberg's theory.
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NanoBake (NB) is a bakery chain introducing self-service ordering kiosks in all stores. New employees often make mistakes with food-safety procedures during their first week. Some experienced counter staff are anxious about using the kiosks but cannot all be released from stores at the same time for external courses.
Explain one advantage to NB of using induction training for new employees.
Explain one advantage and one disadvantage to NB of using on-the-job training for experienced counter staff.
CloudClinic (CC) develops software that helps patients book medical appointments. Most programmers work from home. Some say they feel isolated and do not see how fixing small errors in code helps patients. CC's HR manager is considering greater use of teamwork and job rotation.
Explain how emphasizing purpose could improve motivation at CC.
Explain one advantage and one disadvantage to CC of using job rotation for programmers.
PureSun (PS) sells home solar panels through a team of sales advisers. PS is considering replacing a fixed monthly salary with a lower salary plus commission to increase motivation. Table 3 shows data for one adviser, Mira, in a typical month.
Adviser | Current fixed monthly salary (USD) | Proposed monthly salary (USD) | Solar systems sold (systems) | Average revenue per system (USD) | Commission rate (%) |
|---|---|---|---|---|---|
Mira | 2400 | 1800 | 30 | 3500 | 4 |
Calculate, showing all working, Mira's total monthly pay under the proposed salary plus commission system.
Comment on one possible motivational advantage and one possible motivational disadvantage of the proposed commission system for PS sales advisers.
Harbour Brew (HB) is a chain of coffee kiosks. Many new baristas left within three months, saying they felt anxious and unsupported. HB introduced paid induction training for all new recruits. Table 5 shows data for the year before and the year after induction training was introduced.
Period | New recruits (employees) | Early leavers within 3 months (employees) | Replacement cost per early leaver (USD) | Induction training cost per recruit (USD) |
|---|---|---|---|---|
Year before induction training | 20 | 8 | 900 | 0 |
Year after induction training | 20 | 3 | 900 | 120 |
Calculate, showing all working, the net financial saving or cost to HB in the year after introducing induction training.
Comment on one non-financial motivational benefit of induction training for HB's new baristas.
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ArcTech (AT) provides technical support for small businesses. Its HR manager is concerned that demotivation in the help-desk team may be increasing labour turnover. Table 6 shows HR data for AT for the last financial year.
HR data item | Value | Unit / scale |
|---|---|---|
Employees at the start of the year | 86 | employees |
Employees at the end of the year | 94 | employees |
Employees leaving during the year | 18 | employees |
Average recruitment and training cost per leaver | 1450 | USD per leaver |
Average exit-interview satisfaction score | 4.2 | out of 10 |
Calculate, showing all working, AT's labour turnover rate for the last financial year.
Calculate, showing all working, AT's total recruitment and training cost caused by employees leaving during the year.
Comment on one possible implication of AT's labour turnover for motivation and business performance.
HarbourCraft Furniture (HCF) makes customized wooden desks for home offices. Demand has risen, but quality complaints have also increased. HCF's owner is deciding between two ways to reduce demotivation among craftspeople: increasing the hourly wage for all production employees, or empowering teams to decide how each customized order should be made. Many craftspeople say they joined HCF because they enjoy skilled work.
Analyse whether increasing hourly wages or empowering teams is likely to be more effective in reducing demotivation at HCF.
MedCall (MC) operates an appointment-booking call centre for clinics. MC introduced performance-related pay for advisers who meet a monthly booking target. Managers believe the reward should motivate staff, but employees have complained that the target is difficult to achieve. Table 7 shows data from the first month of the scheme.
Quantity / unit | Month 1 value | Unit |
|---|---|---|
Number of advisers | 40 | advisers |
Number reaching monthly booking target | 15 | advisers |
Monthly booking target per adviser | 50 | bookings |
Average monthly bookings per adviser | 47 | bookings |
Bonus for reaching target | 200 | USD |
Expectancy survey result | 40 | % |
Instrumentality survey result | 45 | % |
Valence survey result | 70 | % |
Calculate, showing all working, the percentage of advisers who reached the monthly booking target.
Comment on the likely effectiveness of MC's performance-related pay scheme using expectancy theory.
NovaGames (NG) develops mobile games. Designers complained that annual summative appraisal by one manager did not reflect teamwork or support given to junior staff. NG is trialling 360-degree feedback for one designer, Omar. Table 8 shows Omar's appraisal scores and the weighting used to calculate his 360-degree score.
Appraisal source | Score (/100) | Weighting |
|---|---|---|
Manager | 75 | 0.40 |
Peers | 88 | 0.30 |
Subordinates | 82 | 0.20 |
Self-appraisal | 90 | 0.10 |
Bonus threshold | 85 | — |
Calculate, showing all working, Omar's weighted 360-degree appraisal score and state whether he reaches the bonus threshold.
Comment on one motivational advantage and one motivational disadvantage for NG of using 360-degree feedback rather than summative appraisal by one manager.
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LumaLit Ltd (LL) manufactures adjustable desk lamps for online retailers. LL has grown quickly, but customer complaints about late deliveries and minor defects have increased. Most production employees repeat one narrow assembly task for an hourly wage. Supervisors closely monitor the line and record output every hour. Employees say the work is boring and that managers only notice mistakes, not good performance. Absenteeism has increased.
The operations director wants to introduce a piece-rate payment system and stricter standard methods based on time-and-motion studies. She believes employees will work faster if they can earn more money for each lamp assembled. The HR manager argues that LL should instead redesign jobs by rotating employees between tasks, allowing teams to solve quality problems and introducing monthly recognition for employees who suggest improvements. LL cannot afford to introduce both proposals immediately.
Recommend whether LL should introduce the operations director's proposal or the HR manager's proposal to improve employee motivation.
HarbourStay (HS) operates three small hotels in a coastal city. HS has a reputation for friendly service, but recent online reviews mention slow check-in and tired-looking staff. Housekeeping and reception employees receive basic wages slightly above the legal minimum. They also receive free meals during shifts. Managers rarely consult employees about rota changes, and many employees say they do not understand how their work contributes to HS's goal of becoming the most sustainable hotel group in the city.
The managing director is considering adding the following two changes to the existing reward package. First, all employees would receive a small performance-related bonus if guest satisfaction scores improve each month. Second, HS would introduce non-financial rewards: employees would be placed in small sustainability teams, trained to reduce waste and empowered to make low-cost improvements to guest services. Some supervisors are concerned that teamwork and empowerment will reduce control and create conflict between departments.
Evaluate the likely impact of the proposed changes to financial and non-financial rewards on employee motivation at HS.
CycleSewn Ltd (CSL) manufactures recycled-fabric backpacks for school and university students. CSL currently uses small production teams. Each team completes several stages of production and is paid a time-rate wage. Team leaders can adjust the order of tasks and suggest design improvements. CSL’s managing director is concerned that productivity is lower than competitors and that unit labour costs are rising. Some employees say that they enjoy the variety of work, but others believe that the current system rewards slow workers as much as fast workers.
CSL is considering two options:
Table 1 shows selected data for CSL.
Measure | Current system | Option 1 | Option 2 |
|---|---|---|---|
Average output per employee per day (backpacks) | 40 | 54 | 46 |
Average labour cost per backpack (US$) | 8.00 | 6.40 | 7.20 |
Defect rate (%) | 6.0 | 8.5 | 4.0 |
Absenteeism rate (%) | 5.0 | 6.5 | 3.5 |
Annual training/supervision cost (US$) | 12,000 | 20,000 | 15,000 |
Employee motivation survey score (/100) | 58 | 46 | 72 |
Recommend whether CSL should choose Option 1 or Option 2 to improve motivation and business performance.
PetWell Clinics (PWC) operates six veterinary clinics in a large city. Veterinary nurses at PWC help with animal care, customer communication and cleaning treatment rooms. Demand for appointments has increased, but managers are concerned about demotivation among nurses. Recent employee comments include: “The work is meaningful, but we are exhausted”, “New nurses do not get enough support” and “Managers only notice us when something goes wrong”.
PWC is considering two approaches:
Table 2 shows selected data for PWC and the local veterinary services industry.
Measure | PWC | Local industry average |
|---|---|---|
Hourly wage (£ per hour) | 16.40 | 17.10 |
Annual cost of financial rewards (£) | 180000 | n/a |
Absenteeism rate (%) | 8.8 | 5.6 |
Left within first 6 months (%) | 24 | 9 |
Average customer rating (/5) | 3.7 | 4.2 |
Training cost per new nurse (£) | 450 | 700 |
Staff feeling recognised at work (%) | 31 | 66 |
Staff saying workload is high (%) | 77 | 52 |
Discuss whether PWC should focus mainly on financial rewards or non-financial rewards to improve the motivation of its veterinary nurses.
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CodeBridge (CB) develops software that helps charities manage donations. CB's programmers and customer-support employees are proud of the social purpose of the business, but motivation has recently fallen. Programmers complain that they now spend most of their time fixing similar errors rather than developing new features. Customer-support employees say they receive little training before dealing with charity clients. Managers have also introduced strict individual targets for the number of support tickets closed each day.
CB's HR director proposes a new motivation programme. It would include off-the-job training for customer-support employees, on-the-job coaching from experienced programmers, job enrichment for programmers through responsibility for small innovation projects, and job enlargement for support employees by asking them to help write user guides. The finance director is worried about the cost of training and the loss of working time. He believes CB should instead increase individual performance-related pay for employees who meet daily targets.
Discuss whether CB should adopt the HR director's proposed motivation programme rather than increasing individual performance-related pay.
Lumen Analytics (LA) provides data-analysis services for retail businesses. Its consultants work in project teams and are expected to find creative solutions for clients. LA recently introduced individual performance-related pay (PRP) based on the number of billable client hours recorded each month. Managers also use a single annual summative appraisal to decide promotions.
During the last year, several experienced consultants left LA. Exit interviews suggest concerns about unfair targets, lack of feedback and limited promotion opportunities. LA’s HR director is considering a new motivation and retention programme:
Table 3 shows selected HR and performance data for LA.
Metric | Before PRP | After PRP | Industry average |
|---|---|---|---|
Labour turnover rate (%) | 10 | 18 | 11 |
Experienced consultants leaving (number) | 4 | 8 | — |
Average billable hours per consultant per month (hours) | 87 | 103 | 96 |
Client satisfaction score (/100) | 77 | 79 | 80 |
Recruitment and induction cost per consultant ($) | 5,600 | 7,200 | 6,100 |
Senior vacancies filled internally (%) | 28 | 30 | 45 |
Perceived fairness score (/100) | 68 | 53 | 70 |
Feedback quality score (/100) | 64 | 48 | 66 |
Evaluate the likely effectiveness of LA’s proposed motivation and retention programme.
Read the resources and answer the questions that follow.
MealMates Kitchen (MMK) collects unsold food from supermarkets and uses it to prepare low-cost meals for elderly residents. MMK also employs young people who have been unemployed for more than one year, training them as kitchen assistants. Any surplus is reinvested into free cooking classes in disadvantaged neighbourhoods.
MMK has grown quickly after a local government contract doubled the number of meals it must provide. To meet the contract, the operations manager introduced standardized recipes, strict preparation times and close supervision. Some kitchen assistants say the work is becoming repetitive and that managers care more about the number of meals than the social mission.
MMK has 86 000 followers on social media. A recent post about its youth employment programme was shared 18 400 times. A foundation has offered MMK a two-year grant to fund either a training coordinator or a wage increase for all kitchen assistants, but not both.
Indicator | 2023 | 2024 |
|---|---|---|
Average number of paid employees | 40 | 52 |
Employees leaving during the year | 7 | 22 |
Average monthly absenteeism rate | 4.5% | 9.0% |
Meals prepared per paid employee per week | 85 | 112 |
Meals returned because of quality problems | 2.0% | 5.5% |
Using Deci and Ryan's self-determination theory, describe one psychological need that may not be satisfied for MMK's kitchen assistants.
Using Resource 2 and Resource 3, analyse two possible causes of demotivation at MMK.
Using all the resources provided and your knowledge of business management tools and theories, recommend a possible plan of action for MMK to reduce demotivation and labour turnover while maintaining its social impact over the next two years.
RepairLoop Devices (RLD) – a social enterprise refurbishing technology for low-income students
Read the resources and answer the questions that follow.
RepairLoop Devices (RLD) refurbishes donated laptops and tablets, then sells them at very low prices to schools and families. RLD employs 32 paid technicians and works with 46 trained volunteers. It also provides paid work placements for refugees with technical qualifications that are not yet recognized locally.
RLD plans to open a second refurbishment hub in another city. The founder, Imani, must appoint six team leaders quickly. Some trustees want internal recruitment to motivate existing technicians and volunteers. Others want external recruitment because RLD lacks managers with experience of scaling operations.
| Indicator | Current hub | Target for second hub after one year |
|---|---|---|
| Paid technician labour turnover | 28% | Below 15% |
| Average time to fill technical vacancies | 52 days | 30 days |
| Percentage of new recruits still employed after six months | 64% | 85% |
| Employees agreeing that promotion decisions are fair | 41% | 75% |
| Volunteers moving into paid roles | 3 per year | 10 per year |
A technician said: “Volunteers sometimes receive public praise and training opportunities, but paid technicians are expected to repair more devices with less recognition. We support the mission, but the reward system does not feel fair.”
RLD currently uses an annual summative appraisal completed by one supervisor. Imani is considering 360-degree feedback for team leaders and self-appraisal for work-placement employees. RLD has 142 000 followers on social media, and a video showing a refurbished laptop being delivered to a student received 1.2 million views.
Indicator | Current hub | Target for second hub after one year |
|---|---|---|
Paid technician labour turnover | 28% | Below 15% |
Average time to fill technical vacancies | 52 days | 30 days |
Employees still employed after 6 months | 64% | 85% |
Employees agreeing promotion decisions are fair | 41% | 75% |
Volunteers moving into paid roles | 3 per year | 10 per year |
Using equity theory, describe one reason why paid technicians at RLD may be demotivated.
Explain one recruitment challenge and one appraisal challenge that RLD faces when opening the second hub.
Using all the resources provided and your knowledge of business management tools and theories, recommend a possible human resource plan for RLD as it opens the second refurbishment hub.
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Read the resources and answer the questions that follow.
SafeRide Mobility (SRM) designs, repairs and leases adapted bicycles and wheelchairs for people with disabilities. SRM's social objective is to improve independent mobility while providing meaningful employment for neurodiverse adults. Most employees work in small workshop teams that assemble customized products.
Demand has increased after a hospital network asked SRM to supply standardized wheelchair repair kits. The contract could provide stable revenue, but it would require SRM to produce more routine kits alongside its customized work. The operations manager has suggested using Taylor's scientific management and a piece-rate wage for repair-kit assembly. The HR manager argues that SRM should instead increase job enrichment, teamwork and training.
The hospital contract would fund 18 months of work. SRM can afford only one major HR initiative in the first year: a piece-rate bonus for repair-kit output, an off-the-job training programme for senior technicians, or a job-rotation and enrichment scheme across customized work and repair-kit assembly. SRM has 54 000 followers on social media; a customer quotation posted online said, “SRM gave me freedom to travel to work independently for the first time.”
Indicator | Customized workshop teams | Repair-kit pilot line |
|---|---|---|
Employees involved | 24 | 12 |
Output per employee per week | 6 customized items | 38 repair kits |
Defect or rework rate | 3% | 11% |
Employees reporting “work feels meaningful” | 88% | 46% |
Employees asking to transfer away from the role | 2 | 7 |
Using McClelland's acquired needs theory, describe one need shown by SRM employees in Resource 3.
Analyse the possible impact on motivation at SRM of introducing a piece-rate wage for repair-kit assembly.
Using all the resources provided and your knowledge of business management tools and theories, recommend a possible motivation plan for SRM for the first year of the hospital contract.