3.1
Compliance Techniques and Conformity
Requests and behaviour change, Foot-in-the-door technique, Group influence, Belonging and uncertainty
3.2
Emic and Etic Approaches, and Cultural Dimensions
Emic research, Etic research, Cultural dimensions, Cross-cultural similarities and differences
3.3
Enculturation and Acculturation
Cultural learning, Behavioural expectations, Acculturation models, Cultural maintenance, Cultural participation
3.4
Social Learning and Social Identity Theories
Observational learning, Models, Vicarious reinforcement, Group membership, Social comparison, Behaviour change
3.5
Cognitive Dissonance
Inconsistency, Psychological discomfort, Attitude change, Behaviour change, Justification
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