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3.5 Profitability and liquidity ratio analysis

Practice exam-style IB Business and Management questions for Profitability and liquidity ratio analysis, aligned with the syllabus and grouped by topic.

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Paper
Difficulty
Status
Level
Question 1
SL • Paper 1
Easy
Calculator Permitted


Loaf & Leaf (LL) is a small bakery. The owner is reviewing LL’s profit and loss account after flour and butter prices increased during the year.

A

Define the term gross profit margin.

[2]
Question 2
SL • Paper 1
Easy
Calculator Permitted


PetalBox (PB) is a flower retailer. PB’s current ratio has fallen below 1.0. It has a large overdraft and many customers who buy flowers for events take 60 days to pay.

A

Explain one strategy PB could use to improve its liquidity.

[4]
Question 3
SL • Paper 2
Easy
Calculator Permitted


Bello Bikes (BB) manufactures electric bicycles for city commuters. BB’s finance manager is comparing profitability using selected figures from the profit and loss account for the year ending 31 December 2025. All figures are in thousands of dollars. Show all your working.

Item

Year ending 31 Dec 2025 / $000

Sales revenue

800

Cost of goods sold

520

Operating expenses (excluding interest and tax)

180

A

Calculate BB’s gross profit margin for 2025.

[2]
B

Calculate BB’s profit margin for 2025.

[2]
Question 4
SL • Paper 1
Medium
Calculator Permitted


StrideStyle (SS) sells sports shoes online. Its gross profit margin stayed at 46% this year, but its profit margin fell from 12% to 7%. SS recently increased spending on digital advertising and rented a larger warehouse.

A

Explain one possible reason why SS’s profit margin fell while its gross profit margin stayed the same.

[4]
Question 5
SL • Paper 1
Medium
Calculator Permitted


EcoStay (ES) operates environmentally friendly hotels. ES has just opened a new hotel using long-term finance. Its profit before interest and tax has increased, but managers are concerned that its return on capital employed (ROCE) is lower than that of competitors.

A

Outline two reasons why ROCE is useful to ES when assessing business performance.

[4]
Question 6
HL • Paper 1
Medium
Calculator Permitted


OakLine (OL) manufactures wooden office furniture. Its ROCE has fallen after it bought expensive new machinery that is only used for three days each week. OL’s profit before interest and tax has not increased as expected.

A

Explain two strategies OL could use to improve its ROCE.

[4]
Question 7
SL • Paper 2
Medium
Calculator Permitted


Glow Jar (GJ) sells handmade candles online. A large seasonal order has increased its inventory. The owner is concerned about liquidity and has provided selected balance sheet figures at 30 June 2025. All figures are in thousands of dollars. Show all your working.

Item

30 June 2025 ($000)

Cash

18

Trade receivables

42

Inventory

90

Trade payables

80

Overdraft

20

A

Calculate GJ’s current ratio.

[2]
B

Calculate GJ’s acid test ratio.

[2]
Question 8
SL • Paper 2
Medium
Calculator Permitted


Metro Meals (MM) operates small food kiosks in railway stations. MM recently invested in new equipment. The finance director wants to know whether the capital employed is being used effectively. Selected figures for 2025 are provided. All figures are in thousands of dollars. Show all your working.

Item

2025 ($000)

Profit before interest and tax

96

Share capital

300

Retained profit

120

Long-term liabilities

180

A

Calculate MM’s return on capital employed (ROCE) for 2025.

[2]
B

Comment on MM’s ROCE, using your answer to part (a).

[2]
Question 9
SL • Paper 2
Medium
Calculator Permitted


ClearStep Shoes (CS) designs and sells school shoes through retailers. Its sales revenue increased in 2025, but the operations director is concerned that profitability may have weakened. Selected profit and loss account data for 2024 and 2025 are provided. All figures are in thousands of dollars. Show all your working.

Item

2024

2025

Sales revenue / thousands of dollars

1000

1100

Cost of goods sold / thousands of dollars

640

770

Operating expenses before interest and tax / thousands of dollars

220

220

Gross profit margin / %

36%36\%

30%30\%

A

Calculate CS’s profit margin for 2025.

[2]
B

Comment on CS’s profitability between 2024 and 2025.

[2]
Question 10
SL • Paper 2
Medium
Calculator Permitted


FreshFold (FF) sells packaged salads to small supermarkets. Inventory is perishable and some customers are taking longer to pay. FF’s accountant has provided selected balance sheet figures at 31 March 2025. All figures are in thousands of dollars. Show all your working.

Item

31 March 2025 / $000

Cash

12

Trade receivables

58

Inventory

40

Trade payables

65

Short-term loan

35

A

Calculate FF’s acid test ratio.

[2]
B

Explain one strategy FF could use to improve its liquidity.

[2]
Question 11
SL • Paper 1
Medium
Calculator Permitted


FreshFork (FF) is a restaurant chain using organic ingredients. FF’s acid test ratio is 0.6, partly because large inventories tie up cash; however, reducing inventory alone will not improve the ratio unless FF retains more cash or other liquid assets, assuming current liabilities are unchanged. The operations manager proposes ordering much smaller quantities of ingredients each day to improve liquidity.

A

Analyse the possible impact on FF of ordering smaller quantities of ingredients each day.

[6]
Question 12
HL • Paper 1
Medium
Calculator Permitted


CycleHub (CH) sells bicycles and accessories. Its current ratio is 2.1, but its acid test ratio is 0.7. Much of CH’s inventory consists of last year’s bicycle models, which are slow to sell unless discounted heavily.

A

Analyse what these liquidity ratios may indicate about CH’s short-term financial position.

[6]
Question 13
HL • Paper 1
Medium
Calculator Permitted


BeanCraft (BC) roasts premium coffee beans for independent cafés. BC’s gross profit margin has fallen because the cost of imported beans has increased. The finance manager proposes increasing prices to improve the gross profit margin.

A

Analyse the possible impact on BC of increasing prices to improve its gross profit margin.

[6]
Question 14
HL • Paper 2
Medium
Calculator Permitted


Luna Labs (LL) produces skincare products. LL has accumulated slow-moving inventory and is considering selling unused office equipment for cash. The proceeds would be used partly to repay short-term debt. Selected figures before and after the proposal are provided. All figures are in thousands of dollars. Show all your working.

Item

Before proposal ($'000)

After proposal ($'000)

Current assets

180

200

Inventory

60

60

Current liabilities

150

80

Cash received from selling unused office equipment

0

90

Repayment of short-term debt

0

70

A

Calculate LL’s acid test ratio before the proposal.

[2]
B

Calculate LL’s acid test ratio after the proposal.

[2]
C

Comment on the impact of the proposal on LL’s liquidity.

[2]
Question 15
HL • Paper 2
Medium
Calculator Permitted


NaturaWear (NW) sells two clothing ranges: Standard and Eco. The Eco range has a stronger brand image. NW’s finance manager wants to assess overall profitability before changing the product mix. Selected figures for 2025 are provided. All figures are in thousands of dollars. Assume that the allocated operating expenses shown are the only expenses deducted in calculating profit before interest and tax. Show all your working.

Item

Standard / $000

Eco / $000

Sales revenue

750

450

Cost of goods sold

600

270

Allocated operating expenses (before interest and tax)

60

90

A

Calculate NW’s overall gross profit margin for 2025.

[2]
B

Calculate NW’s overall profit margin for 2025.

[2]
C

Explain one way NW could improve its profitability ratios.

[2]
Question 16
SL • Paper 1
Hard
Calculator Permitted


Harbour Hive (HH) is a private limited company that produces premium honey-based snacks for supermarkets and tourist gift shops. HH promotes its products as locally sourced and environmentally responsible. Demand increased after HH won a regional business award, but the finance manager is concerned about profitability.

Selected information for HH is shown below.

  • Sales revenue increased by 18% last year, mainly because HH offered discounts to large supermarkets.
  • Gross profit margin fell from 42% to 34%.
  • Profit margin fell from 13% to 5%.
  • Direct costs increased because glass jars and local honey became more expensive.
  • HH opened a new visitor centre, increasing rent, staff and promotional expenses.
  • One manager wants to increase prices and focus on high-margin gift packs.
  • Another manager wants to keep supermarket discounts and reduce costs by using cheaper imported ingredients.
A

Evaluate the strategies HH could use to improve its profitability ratios.

[10]
Question 17
HL • Paper 2
Hard
Calculator Permitted


Urban Arcade (UA) operates three entertainment centres: North, South and Online. The board is considering closing the South centre because it uses a large amount of capital employed but has made a loss. Selected figures for 2025 are provided. All figures are in thousands of dollars. Show all your working.

Centre

Sales revenue ($000)

Profit before interest and tax ($000)

Capital employed ($000)

North

240

60

300

South

180

-10

200

Online

160

40

100

A

Calculate UA’s overall ROCE for 2025 before any closure.

[2]
B

Calculate UA’s ROCE if the South centre is closed, assuming no other figures change.

[2]
C

Comment on whether closing the South centre would improve UA’s profitability ratio position.

[2]
Question 18
SL • Paper 2
Hard
Calculator Permitted


PurePaws Meals (PP) manufactures premium chilled pet food sold through independent retailers. PP has built its brand on high-quality natural ingredients. In 2025, imported meat and packaging costs increased sharply. The operations director proposes switching to cheaper suppliers and reducing quality-control expenses. The marketing director proposes increasing average prices by 8%8\% while keeping the existing suppliers. PP’s finance manager has provided selected financial information for 2024 and 2025. All figures are in $000s unless otherwise stated.

Year

Sales revenue ($000s)

Cost of goods sold ($000s)

Gross profit ($000s)

Expenses ($000s)

PBIT ($000s)

Capital employed ($000s)

Gross profit margin (%)

Profit margin (%)

ROCE (%)

2024

950

513

437

323

114

600

46

12

19

2025

1100

671

429

352

77

700

39

7

11

A

Using the information provided, evaluate whether PP should increase prices by 8%8\% rather than switch to cheaper suppliers and reduce quality-control expenses.

[10]
Question 19
SL • Paper 2
Hard
Calculator Permitted


Harbour Ride (HR) operates a seasonal bicycle and scooter rental business in a coastal city. Demand is strong in summer, but during winter HR holds large inventories of spare parts and unsold branded merchandise. HR also uses an overdraft to pay rent and wages before the tourist season begins. The finance director proposes selling slow-moving inventory at a discount and using the cash to reduce the overdraft. The marketing manager argues that discounted sales will damage HR’s image and reduce profitability. HR’s accountant has prepared selected financial information for 2024 and 2025. All figures are in $000s unless otherwise stated.

Item / $000

2024

2025

Cash

200

100

Trade receivables

600

450

Inventory

800

770

Current assets

1600

1320

Overdraft

100

400

Trade payables

900

700

Current liabilities

1000

1100

Sales revenue

4000

4500

Cost of goods sold

3000

3500

Profit before interest and tax

160

135

Current ratio

1.6

1.2

Acid test ratio

0.8

0.5

Profit margin (%)

4.0%

3.0%

A

Using the information provided, discuss whether HR should sell slow-moving inventory at a discount to improve its liquidity.

[10]
Question 20
SL • Paper 1
Hard
Calculator Permitted


TrailNest (TN) is a family-owned retailer selling outdoor clothing and camping equipment through three stores and an online shop. TN's sales are highly seasonal. A warmer winter left TN with large inventories of coats and sleeping bags. At the same time, several schools that bought camping equipment on credit have taken longer than expected to pay.

TN's current ratio is 1.9:1, but its acid test ratio is 0.8:1. The bank has warned TN that its overdraft is close to its agreed limit. TN's suppliers are now asking for payment within 30 days rather than 60 days.

The operations manager proposes a clearance sale to convert inventory into cash quickly. The finance manager proposes tightening credit terms for schools and replacing part of the overdraft with a three-year loan. The marketing manager is worried that heavy discounts will damage TN's premium image and reduce profit margins.

A

Recommend how TN should improve its liquidity ratios while protecting profitability.

[10]
Question 21
HL • Paper 2
Hard
Calculator Permitted


Quantix Instruments (QI) manufactures precision testing equipment for universities and engineering firms. QI has recently invested in automated machinery funded partly by retained profit and partly by long-term borrowing. The machinery has reduced direct labour costs, but customers are taking longer to pay and QI has increased inventory to avoid production delays. The board is considering selling an underused warehouse and using the proceeds to reduce short-term liabilities. The operations director is concerned that this may limit future growth. Selected financial information for 2024 and 2025 has been prepared. All figures are in $000s unless otherwise stated.

Financial item

2024

2025

Sales revenue / $000

1,200

1,600

Cost of goods sold / $000

744

880

Gross profit / $000

456

720

Expenses / $000

264

460

Profit before interest and tax / $000

192

260

Capital employed / $000

1,200

2,000

Current assets / $000

180

220

Inventory / $000

60

100

Current liabilities / $000

100

200

Gross profit margin / %

38.0%

45.0%

Profit margin / %

16.0%

16.3%

ROCE / %

16.0%

13.0%

Current ratio / x

1.8x

1.1x

Acid test ratio / x

1.2x

0.6x

A

Using the information provided, evaluate whether QI should sell the underused warehouse to improve its financial ratio position.

[10]
Question 22
HL • Paper 3
Hard
Calculator Permitted


RePlast Pathways (RP)

Read the resources and answer the questions that follow.

Resource 1 — Background of the social enterprise

RePlast Pathways (RP) is a social enterprise that collects plastic waste from coastal communities and manufactures low-cost paving tiles for schools and public walkways. RP employs and trains young people who have been unemployed for more than one year. Its mission is: “to create safer paths, cleaner beaches and skilled jobs”. RP sells to local councils, charities and construction firms. Any surplus is reinvested into training and beach clean-up programmes.

RP’s USP is durable paving tiles made from recycled plastic at a price below concrete alternatives. However, the production process requires regular maintenance and skilled supervisors. RP’s directors are concerned that rapid growth could weaken both profitability and liquidity.

Resource 2 – Selected financial information for RP for the year ending 31 December 2025, all figures in USD 000

Resource 3 — Proposed contract

A national home-improvement retailer has offered RP a two-year contract to sell RP’s paving tiles in 40 stores. The contract could increase sales revenue by 35% in the first year. However, RP would need to hold higher inventories of recycled plastic and finished tiles. The retailer would require RP to allow it 60 days to pay for deliveries, meaning RP would receive payment 60 days after delivery.

Resource 4 — Social-media statistic

A recent campaign showing RP’s trainees cleaning beaches received 1.8 million views and 74 000 positive reactions in one week. Many comments asked whether RP’s products could be bought by households.

Resource 5 — Quotation from RP’s operations manager

“If we scale up too quickly, we may accept low-margin orders and run short of cash. If we scale up too slowly, we will turn away young people who need training and employment.”

Item

Figure / USD 000

Sales revenue

900

Direct costs

540

Gross profit

360

Expenses

306

Profit before interest and tax

54

Capital employed

675

Current assets

270

Inventory

120

Current liabilities

210

1

Calculate RP’s gross profit margin and current ratio for 2025. Show all your working.

[4]
2

Analyse one possible profitability issue and one possible liquidity issue for RP if it accepts the retailer’s contract.

[4]
3

Using all the resources provided and your knowledge of business management tools and theories, recommend a possible plan of action for RP over the next three years.

[17]
Question 23
HL • Paper 3
Hard
Calculator Permitted


ThreadForward (TF)

Read the resources and answer the questions that follow.

Resource 1 — Background of the social enterprise

ThreadForward (TF) is a social enterprise that collects surplus fabric from clothing manufacturers and trains refugees to produce upcycled school uniforms and workwear. TF sells online to parents and through long-term contracts with schools and community organizations. It also provides free sewing qualifications and language support to trainees.

TF has grown quickly because schools want affordable uniforms with a strong ethical story. However, school contracts require reliable delivery before the start of the academic year. TF often buys extra fabric and stores finished uniforms to avoid stockouts.

Resource 2 — Selected financial information for TF, all figures in USD 000

Resource 3 — Proposal from TF’s finance manager

The finance manager proposes offering schools a 4%4\% discount if invoices are paid within 10 days. At present, many schools pay near the end of TF’s 60-day credit period. The finance manager believes the discount would improve liquidity before the busiest production period.

Resource 4 — Social-media statistic

TF has 210 000 followers across two social-media platforms. Posts about refugee trainees completing qualifications receive high engagement, but posts advertising school uniforms have much lower conversion into sales.

Resource 5 — Quotation from a school purchasing manager

“We support TF’s mission, but we cannot pay a premium price. Uniforms must be affordable for parents and delivered on time.”

Item

2024 / USD 000

2025 / USD 000

Sales revenue

480

620

Gross profit

240

279

Profit before interest and tax

58

43

Capital employed

290

430

Current assets

180

235

Inventory

55

120

Current liabilities

130

190

1

Calculate TF’s profit margin and acid test ratio for 2025. Show all your working.

[4]
2

Analyse one possible advantage and one possible disadvantage to TF of offering schools a 4%4\% early payment discount.

[4]
3

Using all the resources provided and your knowledge of business management tools and theories, recommend a possible plan of action for TF to improve its profitability and liquidity while protecting its social mission.

[17]
Question 24
HL • Paper 1
Hard
Calculator Permitted


AsterRide (AR) manufactures electric scooters for city commuters. AR expanded rapidly after a successful product launch. It invested heavily in a larger factory and specialist machinery, funded by retained profit and long-term borrowing. However, demand has grown more slowly than expected because several competitors have entered the market.

Selected information for AR is shown below.

  • Return on capital employed fell from 15%15\% to 8%8\% after the factory expansion.
  • Profit margin fell from 10%10\% to 6%6\% because advertising and repair costs increased.
  • Gross profit margin remains stable at 38%38\%.
  • Current ratio is 0.95:10.95:1 and acid test ratio is 0.62:10.62:1.
  • Retailers are taking longer to pay AR, while battery suppliers require faster payment.
  • The operations director wants to sell unused machinery and delay further investment to improve ROCE.
  • The sales director wants to offer retailers longer credit terms to increase sales revenue.
  • The finance director wants AR to focus first on improving liquidity, even if this slows growth.
A

To what extent should AR prioritize improving ROCE over improving its liquidity ratios during the next year?

[10]
Question 25
HL • Paper 3
Hard
Calculator Permitted


CareCycle Mobility (CCM)

Read the resources and answer the questions that follow.

Resource 1 — Background of the social enterprise

CareCycle Mobility (CCM) refurbishes donated wheelchairs and mobility scooters, then rents or sells them at low prices to low-income patients and rural clinics. CCM also trains people with disabilities as repair technicians. Its mission is: “mobility, dignity and work for all”.

CCM has received several large equipment donations from hospitals. Some donated wheelchairs are repaired quickly, but many require specialist parts and remain in storage for months. CCM has also purchased two vans and workshop equipment using long-term finance. The board is concerned that CCM appears financially safe in the short term but is not using its capital efficiently.

Resource 2 – Selected financial information for CCM for the year ending 31 March 2026, all figures in USD 000

Resource 3 — Operational information

CCM’s storage facility is almost full. Managers estimate that 40% of inventory consists of wheelchairs that need expensive parts or are unlikely to be rented within the next year. A hospital group has offered CCM a repair-service contract that would use CCM’s technicians more consistently but would require giving priority to hospital repairs for 12 months.

Resource 4 — Social-media statistic

A video of a trainee technician repairing a child’s wheelchair received 950 000 views. Donations increased for two weeks, but regular rental enquiries did not increase significantly.

Resource 5 — Quotation from a trustee

“Our current ratio looks comfortable, but I worry that too much of our money and space is tied up in equipment that is not helping patients or trainees.”

Item

Figure / USD 000

Sales revenue

760

Gross profit

418

Expenses

380

Profit before interest and tax

38

Capital employed

950

Current assets

410

Inventory

260

Current liabilities

180

1

Calculate CCM’s return on capital employed (ROCE) and acid test ratio for 2026. Show all your working.

[4]
2

Analyse why CCM’s current ratio may give an over-optimistic view of its liquidity.

[4]
3

Using all the resources provided and your knowledge of business management tools and theories, recommend a possible plan of action for CCM to improve ROCE and liquidity over the next three years.

[17]

3.4 Final accounts

3.6 Debt/equity ratio analysis