IB Business and Management IA examples

To what extent are Netflix’s pricing strategies associated with consumer retention trends in North America?

To what extent did the creative marketing strategies of Wicked contribute to its financial success?

To what extent will Nissan’s planned launch of e-POWER and other renewed models by 2026 strengthen its competitive position in the U.S. hybrid/EV market?

To what extent has Boeing Co's corporate culture and decision-making impacted its responsibilities towards stakeholders, in light of the Alaska Airlines 737 Max 9 crisis?

How effective has the launch of Braille Bricks been in improving The LEGO Group’s profitability?

To what extent did Primark's environmental strategy 'Primark Cares' help improve its brand image?

How will Kering's acquisition of Valentino impact its financial position and success in the luxury fashion market?

How has Pharrell Williams' creativity increase Louis Vuitton’s profitability and retain its market leadership in the luxury fashion segment?

To what extent has Spotify’s extensive investment in exclusive podcast content influenced its engagement levels and market share?

How has Nike's shift towards sustainability initiatives and eco-friendly product lines from 2021 to 2024 impacted its profitability and brand image in the footwear industry?

To what extent has the conflict between Starbucks and Starbucks United Workers negatively impacted the organization?

How does Adidas' adoption of CSR practices impact its brand image and financial performance?

Is Sustainability at the core of Apple’s values or simply a marketing tool?

How can Netflix achieve an ideal combination of both its production of original content and license acquisitions of movies and series to achieve an optimal profit for the next five years?

To what extent has Unilever's recent decision to scale back its sustainability targets impacted its financial performance?

How effective Canon decision to change their DSLR production to mirrorless camera will affect its position in the market.

How has Monster Beverage Corporation's expansion into alcoholic beverages affected its profitability and market position in 2023-2024?

To what extent has the recent investment of ‘Fantasy Springs’ in Tokyo DisneySea impacted OLC’s profitability?

Should Southwest Airlines change its open seating policy to an assigned seat policy?

To what extent does BHP Group Ltd.’s acquisition of OZ Minerals align with the company's sustainability goals?

How does Microsoft’s subscription based services within their product portfolio remain competitive in the market, and contribute to the company’s strong market position?

Should Taobao expand its online shopping platform in Southeast Asia to increase its sales and competitiveness? Key concept: Change

To what extent will the bundling of streaming services influence the competitiveness of The Walt Disney Company’s streaming services?

To what extent has Red Bull’s focus on extreme sports contributed to Red Bull becoming the 3rd most valuable energy drink in 2024?

To what extent will Vestas’ supply chain management strategies help them to achieve a sustainable business model, both economically and ecologically?

How sustainable is Brandy Melville’s “one size fits all” current sizing model from a marketing perspective, considering customer satisfaction and marketing strategies?

To what extent does Coca-Cola's innovative marketing strategies in branding, pricing, and product innovation contribute to its competitive edge over PepsiCo in the global soft drinks market?

To what extent will Meta’s introduction of the Quest Headset increase its profitability?

To what extent has Lego successfully integrated sustainable practices in its supply chain and product lifecycle?

To what extent is Starbucks’ green marketing an effective strategy in building its brand equity in the coffee industry?

Did the change in Netflix's subscription offerings through incorporating an ad-supported plan contribute to its long-term financial performance?

To what extent has Lego’s change to gender neutral options affected its profitability?

To what extent has Nike's implementation of digital transformation strategies influenced its e-commerce sales growth?

To what extent is Dunkin’s change in branding strategy effective in increasing their profitability in the United States?

How can the use of AI technology in Anheuser-Busch InBev's operations increase its growth in the beverage market?

To what extent will Microsoft’s investment in OpenAI power its next set of growth opportunities?

To what extent has Vietnam Airlines’s strategic implementation of expansion of domestic flight networks helped the organization recover from the COVID-19 recessionary period and improved its profitability ratios?

Should Spotify reconsider their change in Premium Prices to create better customer loyalty and ensure sales are sustained?

To what extent may Ferragamo’s strategic partnership with Farfetch contribute to the success of CEO Marco Gobetti’s latest turnaround plan?

How did the social media-driven boycott against Starbucks in response to allegations that Starbucks supports Israel in the Israel-Hamas conflict affect the company’s brand image, consumer perception, and financial performance?