The student has successfully identified the key concept of sustainability in their Internal Assessment (IA), which is clearly indicated on the title page and reflected in the research question. The research question examines both past initiatives and current practices of H&M, focusing on the company's commitment to environmental sustainability. The student bases their work around H&M, investigating its sustainability initiatives and how they relate to industry-wide issues, providing relevant background information about the organization. Furthermore, the student outlines the issue of environmental sustainability, explains the methodology used for the investigation, and analyzes the connection between the key concept and H&M throughout the IA, demonstrating a structured and thorough approach.