The student includes three supporting documents that are contemporary and published within the last three years, providing relevant insights into Tiffany & Co.'s ethical sourcing practices. However, the student does not label the supporting documents clearly, which affects the organization and referencing within the IA. The documents are in-depth and offer a range of ideas, contributing to a comprehensive analysis of consumer perceptions and market positioning. Furthermore, the student has assessed the validity and reliability of these documents, acknowledging limitations such as sample size and potential biases, which demonstrates a critical approach to the data.
