The student has successfully identified the key concept of ethics, which is a crucial requirement for the Internal Assessment. This key concept is clearly indicated on the title page, meeting the prime requirement. The research question constructed by the student is backward-looking and focuses on Mondelez International, a single business, as required. Additionally, the student has selected a real business issue related to the syllabus and provided sufficient background information about Mondelez International. The student has also outlined the issue clearly, explained the methodology used for investigation, and consistently described the connection between the key concept of ethics and the organization throughout the entire Internal Assessment.
