IB Business and Management IA example: To what extent was Victoria's Secret's choice to rebrand as a more inclusive business with a greater diversity of models a wise decision in America?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-HL

Fully verified

May 2024

Current Syllabus

Examiner's summary

Criterion A

3/5

The student has successfully identified the key concept of change and clearly indicated it on the title page. The research question is backwards-looking, focusing on Victoria's Secret's choice to rebrand and its impact on profitability. The student has based the work around a single business and selected a real business issue related to the syllabus. Additionally, the student provided detailed background information about Victoria's Secret. However, the outline of the issue presented did not highlight specific problems faced by the company, and the methodology used was not clearly explained. Furthermore, the connection between the key concept and the organization was not consistently described and analyzed throughout the entire internal assessment.

Criterion B

3/4

The student has successfully included five supporting documents, all of which are contemporary and published within the last three years. Each document is clearly labeled in a uniform pattern, and no transcripts of video or audio material were included. The chosen supporting documents are relevant and sufficiently in-depth, covering various ideas and views regarding the rebranding of Victoria's Secret. Additionally, the student has highlighted the most important aspects of each document. However, an assessment of the validity and reliability of the supporting documents is lacking, which is an area for potential improvement.