The student only incorporated source material in their essay that is relevant and appropriate to the posed research question. The student has included source material that is highly relevant to Nike’s decision to offshore its productions to Vietnam, including articles, industry reports, and financial statements. Furthermore, the student's source material concerns relevant topics like Nike's competitive advantage, marketing, and manufacturing, aiding in answering the research question. The student incorporated the source material effectively by including in-text citations within the work, showcasing effective integration. The essay also incorporated external sources to set the topic within a greater business context, focusing on competitors like Adidas, the sportswear market, running shoes as products, and Asian supply chains. However, the student could have improved by providing a clear explanation of technical or subject-specific terms, such as starting the SWOT analysis with a definition. Overall, the tone and style in which the essay is written maintain an academic and analytical level without being informal, and the use of technical or subject-specific terms is effective and not oversaturated.
