The student has successfully identified the key concept of sustainability in the internal assessment, which is clearly indicated on the title page and integrated throughout the work. The research question effectively addresses a backward-looking issue, focusing on Nike's sustainability initiatives from 2021 to 2024 and their impact on profitability and brand image. The student has centered the analysis on Nike, incorporating industry-wide trends and relevant business issues, while providing comprehensive background information and a clear outline of the problem. Methodology is well-articulated, with a detailed explanation of the analytical tools used, and the connection between sustainability and Nike's practices is consistently analyzed, demonstrating the interplay between social responsibility, environmental sustainability, and profitability.
