IB Business and Management IA example: How can Netflix achieve an ideal combination of both its production of original content and license acquisitions of movies and series to achieve an optimal profit for the next five years?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-HL

Grade

5

Fully verified

Session

May 2025

Current Syllabus

Examiner's summary

Criterion A

3/5

The student has effectively identified the key concept of change in their Internal Assessment, focusing on how Netflix can adapt its content strategy to improve profitability. The research question is future-oriented, examining Netflix's approach to balancing original productions and licensed acquisitions, and is well-supported by relevant tools such as SWOT analysis and decision trees. The student provides substantial background information about Netflix, clearly outlines the content strategy issue, and discusses industry challenges impacting the company. However, the student needs to enhance the methodology section by detailing the analytical tools used and their relevance, as well as better articulating the connection between the key concept of change and Netflix's content strategy throughout the assessment.

Criterion B

2/4

The student includes five supporting documents, all published within the last three years, which provide relevant insights into Netflix's content strategy and market position. However, the student fails to clearly label each document according to the required format and does not highlight the relevant sections that directly relate to their IA. Additionally, the supporting documents lack a range of ideas and views, as not all content is included in the bibliography, and there is no assessment of the validity and reliability of these documents. Overall, while the supporting documents are relevant and in-depth, improvements are needed in organization and critical analysis.