The student has effectively identified change as the key concept in their Internal Assessment, focusing on Taobao's potential expansion into Southeast Asia. This concept is clearly indicated on the title page and is woven throughout the essay, particularly in discussions of market trends and consumer behavior. The research question is forward-looking, addressing Taobao's strategies for increasing sales and competitiveness in a new market. The student has centered the investigation around Taobao, providing relevant background information and employing appropriate business analysis tools. However, the student could improve clarity by explicitly outlining the significance of the issue under investigation and better connecting the concept of change to specific strategies within the context of Taobao's expansion.
