The student has successfully identified the key concept of sustainability in the internal assessment, which is clearly indicated on the title page and consistently referenced throughout the essay. The work is centered around Brandy Melville, effectively addressing both the company's specific practices and broader industry issues, particularly in relation to the body positivity movement. However, the research question lacks clarity regarding its temporal focus, which should have specified whether it examines past or future issues. The student provided comprehensive background information about the organization and outlined the issue under investigation, alongside a well-explained methodology that connects sustainability to the marketing strategies employed by Brandy Melville. Overall, the connection between the key concept and the organization is thoroughly analyzed throughout the IA.
