The student has effectively identified change as the key concept in the IA, demonstrating its relevance throughout the analysis of Anheuser-Busch InBev's use of AI technology. The key concept of change is clearly indicated on the title page, and the research question focuses on how AI can enhance growth in the beverage market, which aligns with the company's strategic objectives. The student has based the work around a single business, providing relevant background information and a clear outline of the issue under investigation. However, the methodology lacks clarity as the student did not specify the sources used or their relevance, and the connection between the key concept and the organization is not clearly defined throughout the IA.
