IB Business and Management IA example: To what extent has Vietnam Airlines’s strategic implementation of expansion of domestic flight networks helped the organization recover from the COVID-19 recessionary period and improved its profitability ratios?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-HL

Grade

6

Fully verified

Session

May 2024

Current Syllabus

Examiner's summary

Criterion A

3/5

The student has successfully identified the key concept of change in their Internal Assessment (IA), focusing on Vietnam Airlines and its strategic expansion of domestic flight networks in response to the COVID-19 pandemic. This key concept is clearly indicated on the title page, providing a consistent focus throughout the analysis. The research question effectively addresses both past issues and future implications, utilizing relevant analytical tools such as SWOT analysis and the BCG Matrix. The student has also provided substantial background information about Vietnam Airlines and outlined the issue under investigation. However, there are areas for improvement, including the need for a dedicated methodology section and a clearer definition of the key concept of change to strengthen its connection to the organization's strategic decisions.

Criterion B

3/4

The student included three to five supporting documents, having provided five relevant sources that enhance the analysis of Vietnam Airlines' performance. All supporting documents are contemporary, published within the last three years, and labeled clearly for easy identification. The documents are relevant and sufficiently in-depth, providing a comprehensive understanding of the strategic implementation and financial implications for Vietnam Airlines. However, the student did not highlight specific parts of the documents that relate directly to the IA, nor did they assess the validity and reliability of the sources used.