IB Business and Management IA example: Should Spotify reconsider their change in Premium Prices to create better customer loyalty and ensure sales are sustained?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-HL

Fully verified

May 2024

Current Syllabus

Examiner's summary

Criterion A

5/5

The student has successfully identified the key concept of change, which is clearly articulated in both the title page and throughout the analysis of Spotify's pricing strategy. The research question addresses a future-looking issue regarding the impact of price changes on customer loyalty, focusing solely on Spotify as the chosen business. The student effectively discusses industry-wide issues in relation to Spotify's situation, providing relevant background information and outlining the problem of potential customer shifts towards competitors. Methodology is clearly explained, incorporating primary research and analytical tools that connect the key concept to the organization, demonstrating a comprehensive understanding of the implications of change within the context of the IA.

Criterion B

2/4

The student includes four supporting documents that are relevant and contemporary, all published within the last three years, enhancing the analysis of Spotify's pricing changes and customer loyalty. However, the student fails to clearly label the supporting documents, which needs revision. The documents provide a range of ideas and views, and the student has effectively highlighted relevant parts to support the IA. While the supporting documents are in-depth and pertinent, the student does not assess their validity and reliability, which is an area for improvement.