IB Business and Management IA example: To what extent has Nike's implementation of digital transformation strategies influenced its e-commerce sales growth?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-HL

Fully verified

November 2024

Current Syllabus

Examiner's summary

Criterion A

5/5

The student has effectively identified the key concept of change, which is clearly indicated on the title page and aligns with the research question focused on Nike's digital transformation strategies and their impact on e-commerce sales growth. The research question addresses both past trends and future projections, demonstrating a comprehensive analysis of Nike as a single business. The student has provided relevant background information and a clear outline of the issue under investigation, supported by a well-explained methodology that includes the use of business models like SWOT analysis and the Ansoff Matrix. Overall, the student successfully connected the key concept to the organization's strategies and performance throughout the IA.

Criterion B

3/4

The student included five supporting documents, all of which are contemporary and published within the last three years. Each document is clearly labeled, enhancing organization and clarity. The supporting documents are relevant, sufficiently in-depth, and provide a range of ideas and perspectives related to Nike's digital transformation strategies. However, the student has not provided an assessment of the validity and reliability of these documents, which could have strengthened the analysis by addressing the strengths, limitations, and potential biases of the sources used.