IB Business and Management IA example: How effective was the acquisition of Zynga’s product portfolio in improving Take Two’s profitability?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-SL

Grade

6

Fully verified

Session

May 2024

Current Syllabus

Examiner's summary

Criterion A

5/5

The student has successfully identified the key concept of "Change" and has consistently referenced it throughout the Internal Assessment (IA). The research question examines a past event, meeting the criterion of being backward-looking. The IA focuses entirely on Take-Two Interactive Software, Inc. and analyzes industry-wide trends in direct relation to the company's strategy and acquisition of Zynga. The selected real business issue of the Zynga acquisition aligns well with the Business Management syllabus and the IA provides relevant background information about Take-Two Interactive Software, Inc. The student also clearly outlines the issue, explains the methodology used, and consistently connects the concept of "Change" to Take-Two’s acquisition of Zynga throughout the whole IA.

Criterion B

3/4

The student includes five supporting documents, as listed in the table of contents and referenced throughout the investigation. All supporting documents are contemporary, published between 2022 and 2023, falling within the three-year window before the May 2024 submission. Each document is labeled clearly as “Supporting Document 1,” “Supporting Document 2,” etc., in both the text and the table of contents. The supporting documents include annual reports, industry articles, and press releases directly related to the Zynga acquisition and its impact on Take-Two’s financial performance, ensuring relevance and depth. The IA also includes highlighted sections from the supporting documents in the appendix. However, the student should include a brief assessment of the validity and reliability of the supporting documents, which is currently missing.