The student has successfully identified a key concept, change, in their research question and throughout the introduction, specifically regarding Apple's entry into the AR/VR market with the Apple Vision Pro. The key concept is clearly indicated on the title page as well. The research question is backward-looking, evaluating Apple's past actions and success with its market entry into the AR/VR space with the Vision Pro. The entire IA is centered around Apple Inc., with the specific focus on the Apple Vision Pro headset. The chosen issue, Apple's entry into the AR/VR market and the challenges it faces, aligns with several parts of the IB Business Management syllabus. The student also provides sufficient background on Apple Inc., its market position, and relevant historical context regarding its innovation and product launches, including the Vision Pro. However, the problem under investigation is not clearly outlined in a structured manner, and the connection between the key concept of change and Apple’s strategy is not consistently emphasized throughout the IA.
