The student has successfully identified the key concept of change and integrated it into the research question and title page. The research question appropriately addresses a future dilemma for Disney+, focusing on the company's pricing strategy. The student has effectively based the work around a single business, Disney+, and selected a real business issue related to the syllabus. Additionally, background information about the organization and a clear outline of the pricing issue have been provided. However, the explanation of the methodology used to investigate the issue could have been more detailed, as it lacks focus on the sources and supporting documents used in the IA. Throughout the assessment, the student consistently described and analyzed the connection between the key concept of change and Disney+, demonstrating a strong understanding of the concept's relevance to the organization.
