The student has successfully identified the key concept of change and showcased it on the title page, fulfilling the requirement. The research question focuses on a past issue related to Apple's iPhone 15 and its impact on profitability and sales revenue, aligning with the criterion. The work is centered around a single business, Apple, and also addresses a real business issue related to the syllabus. Background information about Apple and a clear outline of the investigated issue are provided. However, the methodology used to investigate the issue is not clearly explained, as the student did not clearly identify the secondary sources and tools used. Despite this, the student effectively describes and analyzes the connection between the key concept of change and the organization under study throughout the entire IA.
