The student has successfully identified the key concept of sustainability and clearly indicated it on the title page. The research question is backward-looking, focusing on Ikea's sustainable business practices and their influence on competitive advantage. The work is based on a single business, Ikea, and the student has selected a real business issue related to the syllabus, specifically corporate social responsibility and competition. Additionally, the student provided sufficient background information about Ikea and consistently described and analyzed the connection between sustainability and Ikea throughout the IA. However, the student could have improved by providing a clear outline of the issue or problem under investigation and by clearly explaining the methodology used.
