IB Business and Management IA example: To what extent is Integrating OpenAI into Microsoft’s Bing Justifiable in terms of gained Competitiveness and Profitability?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-HL

Grade

6

Fully verified

Session

May 2024

Current Syllabus

Examiner's summary

Criterion A

4/5

The student has successfully identified the key concept of change and clearly indicated it on the title page. The research question focuses on a forward-looking issue related to the potential integration of OpenAI into Microsoft's Bing. The work is based on a single business, Microsoft, and addresses a real business issue related to competitiveness and profitability. Additionally, the student provided sufficient background information about Microsoft and outlined the AI-centered changes in their browser. However, the methodology used to investigate the issue was not clearly explained, and the student could have provided more detail about the sources and their rationale for selection. Nevertheless, the student consistently demonstrated a clear connection between the key concept of change and the organization throughout the entire IA.

Criterion B

3/4

The student has successfully included five supporting documents in the work, all of which were published in the year 2023, meeting the criterion for contemporary sources. Additionally, the student has labeled all five supporting documents uniformly and highlighted the most important elements using a yellow highlighter. The supporting documents are relevant and sufficiently in-depth, focusing on Microsoft and Bing, and providing both qualitative and quantitative information. They also provide a range of ideas and views regarding the topic, coming from a variety of publishers. However, the student did not include a clear assessment of the validity and reliability of the supporting documents, which could have been addressed in the methodology by considering publishers, potential bias, and dates of publication.