The student has successfully identified the key concept of change on the title page, which is a prime requirement for the IA. The research question focuses on the company's future issue, demonstrating an understanding of the forward-looking approach. The work is centered around a single business, Juustukuningad OÜ, and the student has selected a real business issue that relates to the business and management syllabus. Additionally, there is clear background information about the chosen organization and a well-defined outline of the issue under investigation. However, the student could have improved by clearly describing and analyzing the connection between the key concept and the organization throughout the entire IA, as this was not adequately addressed.