The student has successfully identified the key concept of ethics in their work, which is a crucial requirement for this criterion. The research question focuses on a future issue for ZARA, aligning with the criterion's expectation. The student has based their work around a single business, Zara, and has selected a real business problem related to the syllabus, specifically the concept of business models. Additionally, they have provided sufficient background information about Zara and a clear outline of the issue under investigation. The methodology used to investigate the issue is well explained, incorporating tools like Stakeholder Analysis, PESTLE analysis, and force field analysis, as well as secondary sources. However, the student could improve by consistently including the key concept of ethics throughout the entire IA, ensuring a more cohesive connection between the concept and the organization under study.
