IB Business and Management IA example: To what extent was SHEIN able to dominate the Fast Fashion market in the US?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-HL

Fully verified

May 2024

Current Syllabus

Examiner's summary

Criterion A

4/5

The student has successfully identified the key concept of creativity and clearly indicated it on the title page, as required. The research question focuses on a past issue related to the company SHEIN, meeting the criterion for addressing either past or future issues. The work is centered around a single business, and industry-wide issues are discussed in direct reference to their impact on SHEIN. Additionally, the student has selected a real business issue related to the syllabus and provided background information about SHEIN, along with a clear outline of the investigated issue. However, the methodology used to investigate the issue or problem is not clearly explained and should include a consideration of sources. Furthermore, the connection between the key concept of creativity and the organization under study could be more consistently integrated throughout the entire IA.

Criterion B

2/4

The student has included five supporting documents in the work, ensuring that the criterion of including three to five supporting documents is met. The supporting documents are contemporary, published within the last three years, and relevant to the topic of SHEIN's domination of the fast fashion market in the US. However, the student has not provided clear labels for each document, nor have they highlighted the relevant parts of the supporting documents in their IA. Additionally, there is no assessment of the validity and reliability of the supporting documents present in the work. These areas could have been improved by adding clear labels, providing highlights, and including an analysis of the validity and reliability of the documents within the methodology section.