The student has successfully identified the key concept of change and clearly indicated it on the title page. The research question tackles a past issue related to the rebranding of Hyundai, and the work is focused on a single business, namely Hyundai, with industry-wide issues discussed in reference to their impact on the chosen company. Additionally, the student has selected a real business issue that relates to the syllabus and provided background information about Hyundai, as well as a clear outline of the issue under investigation. However, the methodology used to investigate the issue or problem could have been clearly explained, including the sources used and their limitations. Nevertheless, the student has effectively described and analyzed the connection between the key concept and the organization under study throughout the entire IA.
