The student did not appear to focus on any key concept throughout this work, which could have been change, creativity, ethics, or sustainability. The chosen topic seems related to the concept of change, but it was not clearly indicated on the title page or within the research question. The student's question is backward-looking and the work is based around a single business, which is Burberry. However, the student did not provide sufficient background information about Burberry or a clear outline of the issue or problem under investigation. Additionally, the methodology used to investigate the issue or problem was not clearly explained, and the connection between the key concept and the organization under study was not described and analyzed throughout the whole IA.
