The student has successfully identified the key concept of change on the title page, which is a crucial requirement for the IA. The research question focuses on a backwards-looking issue, aligning with the requirement to tackle the company's past issues. The student has based the work around a single business, Gap, and selected a real business issue related to the syllabus. Additionally, the student has provided sufficient background information about Gap and presented a clear outline of the issue under investigation. However, the methodology used to investigate the issue could have been explained more clearly, as the student did not specify the sources to be used. Overall, the student has effectively described and analyzed the connection between the key concept and the organization under study throughout the entire IA.