IB Business and Management IA example: How can Barcelona Metropolitan best expand their target market in Barcelona in response to the city’s changing demographics?

Exemplars

Review

Schools

Research question

Business and Management-HL

Fully verified

May 2024

Current Syllabus

Examiner's summary

Criterion A

3/5

The student has successfully identified the key concept of change and clearly indicated it on the title page. The research question tackles a forward-looking issue and is based on a single business, Barcelona Metropolitan. Industry-wide issues are discussed directly in reference to their impact on the chosen company, and a real business issue relating to the syllabus has been selected. The student also provides sufficient background information about the organization chosen and clearly explains the methodology used to investigate the issue. However, the student could improve by providing a clear outline of the issue or problem under investigation and by better describing and analyzing the connection between the key concept and the organization throughout the IA.

Criterion B

2/4

The student has effectively included five supporting documents in the work, meeting the requirement of including three to five supporting documents. Each document has been labeled clearly, ensuring easy reference in the investigation. Additionally, the supporting documents are relevant and provide in-depth information related to the research question, covering a range of ideas and views regarding the topic. However, the student did not highlight the parts of the supporting documents that relate directly to their IA, which is important for the marker to identify the usefulness of each document in answering the research question. Furthermore, an assessment of the validity and reliability of the supporting documents is missing, which could have been included in the methodology to enhance the evaluation of the sources.