The student has clearly defined and explained three business management tools (SWOT analysis, financial analysis, and Ansoff Matrix) in their investigation. These tools are relevant to the issue faced by the business, as they aid in identifying multiple arguments concerning Microsoft and its acquisition. The student has correctly applied the chosen tools without any interpretation mistakes. Additionally, both qualitative and quantitative tools have been utilized in the investigation, with the use of financial analysis (ratio analysis) as a quantitative tool, and the Ansoff Matrix and SWOT analysis as qualitative tools.
