The student successfully identifies the key concept of ethics for their IA. They mention this key concept on the title page, as required. The research question focuses on a past issue, as indicated by the use of the verb "did". The student bases their investigation on Netflix, a single business, and discusses industry-wide issues in relation to their impact on Netflix. The student selects a real business issue, namely the ending of password-sharing activity, and provides background information about Netflix. They also provide a clear outline of the issue and explain the methodology used to investigate it. Throughout the IA, the student consistently analyzes the connection between the key concept of ethics and Netflix's behavior surrounding password sharing.
