The student focuses on the key concept of change, which is clearly indicated on the title page and hinted at within the research question. They explore a future-oriented issue related to online retailing and base their work around a single business called safety.co. The student provides background information about the organization and a clear outline of the issue under investigation. However, they need to clearly explain the methodology used to investigate the problem and summarize the supporting documents, tools, and ideas that will be used. Throughout the IA, the student describes and analyzes the connection between the key concept of change and the organization under study.

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The student includes four supporting documents, all of which were published a maximum of three years prior to the submission of this IA. The supporting documents are clearly labeled and provide a range of ideas and views regarding the topic. The student also includes an assessment of the validity and reliability of the supporting documents. However, the student should ideally change one of the supporting documents from a transcript to a different source, as they have included more than one transcript. Additionally, the student is encouraged to highlight the most important issues in each text for analysis and discussion in the main body.

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This is an example of past student work. Do not copy or submit as your own. Use to understand the requirements, expectations, structure and flow.