The student focuses on the key concept of change, which is clearly indicated on the title page and hinted at within the research question. They explore a future-oriented issue related to online retailing and base their work around a single business called safety.co. The student provides background information about the organization and a clear outline of the issue under investigation. However, they need to clearly explain the methodology used to investigate the problem and summarize the supporting documents, tools, and ideas that will be used. Throughout the IA, the student describes and analyzes the connection between the key concept of change and the organization under study.
