IB Business and Management IA example: To what extent will the change of Microsoft’s Bing into an AI-powered search engine be profitable?

Exemplars

Review

Schools

Research question

Business and Management-SL

Fully verified

May 2024

Current Syllabus

Examiner's summary

Criterion A

5/5

The student demonstrates a clear understanding of the key concept of change, as it is explored throughout the assessment. The concept is clearly indicated on the title page, and the research question focuses on a forward-looking issue related to Microsoft. The student also provides background information on the organization and a clear outline of the issue under investigation. The methodology used to investigate the issue is well-explained, and the student consistently analyzes the connection between the key concept and the organization throughout the IA.

Criterion B

4/4

The student includes three to five supporting documents, which are contemporary and published within a maximum of three years prior to the submission of the IA. Each document is labelled clearly in a table. The supporting documents are relevant and sufficiently in-depth, exploring not only Microsoft but also its finances and potential investment, as well as topics related to new technology like ChatGPT. The student has highlighted the text most relevant to the investigation and provided a range of ideas and views regarding the topic. Additionally, the student has assessed the validity and reliability of the supporting documents, acknowledging both their usefulness and potential biases.