The student has successfully formulated a research question that contains the scope, issue, and business concept analyzed. They have also provided a rationale that relates the research question to current company challenges. The methodology and theoretical framework have been appropriately stated with an inclusion of research methods such as interviews, surveys, and costs of sales. The student has proposed a general timeline for the research and has listed relevant potential problems while suggesting solutions to those problems. Additionally, the word count is within the limit of 500 words.