IB Business and Management IA example: How does Apple’s environment action on iPhones influence its brand image and financial efficiency?

Exemplars

Review

Schools

Research question

Business and Management-SL

Fully verified

Examiner's summary

Criterion A

4/4

The student has included three to five supporting documents that provide a range of ideas and views on Apple and their efforts to adapt their products in relation to climate change. These documents are opinionated but also sufficiently backed up with evidence on how Apple takes to profit from selling iPhones. Additionally, all the documents were published in 2020, which meets the requirement of being published less than three years prior to the submission of the IA.

Criterion B

0/5

The student did not include any analytical tools in their investigation, therefore they did not clearly define or explain any business management tools, techniques, or theories. As a result, the relevance and correct application of chosen tools could not be determined, and no qualitative or quantitative tools were utilized in the investigation.