The student has successfully formulated a research question that contains the scope, issue, and business concept analyzed. They have also provided a rationale that relates the research question to current company challenges, including a decrease in sales revenue. The methodology and theoretical framework proposed by the student are appropriate and include primary sources of interviews and questionnaires, as well as secondary data using FFA and Ratio analysis. The student has demonstrated a list of potential problems, including the reluctancy of the CEO to share financial reports, and has provided solutions to these problems. Additionally, the word count does not exceed the limit of 500 words.
