Criterion A: Research question contains the scope, issue and business concept analyzed

Criterion A: A rationale that relates the research question to current company challenges is preset

Criterion A: The methodology and theoretical framework is stated with an appropriate inclusion of research methods

Criterion A: A general timeline is proposed for the research

Criterion A: A list of relevant, potential problems is stated

Criterion A: Solutions to the problems listed are suggested

Criterion B: The choice of the primary data used to answer the research question is justified

Criterion B: An assessment of the validity and reliability of the data collected is present

Criterion C:

Criterion D:

Criterion D:

Criterion D:

Criterion E:

Criterion D:

Criterion E:

Criterion E:

Criterion D:

Criterion E:

Criterion F: