The student has presented a well-defined research question that encompasses a clear scope and business issue. Additionally, they have provided a rationale that links the research question to current company challenges, making the research realistic. The methodology and theoretical framework are appropriately explained with a detailed inclusion of research methods. The student has also provided a general timeline for the research. Furthermore, they have listed relevant potential problems and suggested solutions to them. Finally, the word count is within the prescribed limit of 500 words.