The student outlined the topic of their study clearly at the beginning of the essay, started with the research question, and elaborated on its significance within the context of urban planning and consumer behavior. They established a clear context by providing relevant background information about Vilnius, including its economic significance and the role of shopping malls, which supports the purpose of the research. The student effectively discussed geographic theories necessary for understanding the investigation, addressed the spatial component early on, and presented the research question clearly both at the beginning and on the title page. Additionally, the methodology was coherent and detailed, demonstrated a mix of primary and secondary data collection methods, although the student could strengthen the essay by incorporating specific literature references. Overall, the student reflected on the reliability of their research and ensured that their investigation offers novel insights into the subject area.