The student outlined the topic of their study effectively at the beginning of the essay, clearly stating the research question about the merger of Kraft Foods Group and H.J. Heinz and its impact on The Kraft Heinz Company's performance. The topic is specific and focused, allowing for an in-depth exploration within the prescribed word limit, and it is directly relevant to Business and Management. The student integrated various business management theories and tools, such as the Ansoff Matrix and VRIO framework, to analyze the merger's effects, demonstrating a high level of academic research and writing skills. However, the essay lacks an evaluative title and a clearly structured methodology section that distinguishes between sources and analytical tools.
