The student outlined the topic of their study clearly at the beginning of the essay, effectively establishing the context and aim related to PepsiCo's marketing strategies and market share. While the title of the essay lacks an analytical focus and is overly descriptive, the research question is well-defined, specific, and relevant to Business and Management, allowing for detailed exploration within the prescribed scope. The essay is based primarily on secondary sources, employing a comprehensive methodology that integrates various business management theories and analytical frameworks, showcasing high-level academic research skills. Overall, the student demonstrated a clear intellectual pursuit and creativity in addressing the chosen topic.
